Building the corporate learning brand: The story of Nike U
The case tells the story of the transformation of the corporate learning function at Nike Inc. and the creation and branding of the Nike U. It provides an account of the transformation plan that was developed by the newly appointed CLO Andrew Kilshaw and tracks the implementation process with its challenges and successes. It also outlines the key components of a learning brand of a multinational corporation.
Identify the key priorities of a new CLO. Outline the key components of a corporate learning brand. Identify ways in which learning creates value for an organization.
Nike, Consumer Goods, Footwear, Consumer Goods, Sportswear
2009-2012
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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in Organization Science March-April 2024, vol. 35, no. 2, pp. 387-768, https://doi.org/10.1287/orsc.2023.1685
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