“At IMD, real learning and real impact is what we stand for and who we are as a world-class business school and trusted learning partner.”
Misiek Piskorski, Dean of Executive Education
The executive education market is expected to exceed $31bn in the coming decade. The return on this investment, however, remains unclear. Understanding the impact of executive programs on business outcomes requires organizations and learning partners to deliver rigorous and credible evaluation, with return on investment factored into the design, delivery, and debriefing processes of any learning intervention.
This playbook showcases how IMD prioritizes return on investment as a standard practice that can be adopted by organizations looking to accelerate their leadership capabilities and bench strength. The IMD approach is a four-step process predicated on the ROI Methodology® framework, the gold standard in measurement and evaluation.
Following these four steps empowers organizations to:
- Build ROI into the planning of learning and development programs.
- Motivate participants through ownership and accountability for pre-agreed business outcomes.
- Collect the data that matters at the right time.
- Analyze the data rigorously, isolating program impact and discounting costs to pinpoint ROI.
- Leverage the data to identify areas for improvement and opportunities to leverage.
The playbook concludes with recommendations for human resources and learning and development decision-makers, including the criteria to look for in learning partners and business schools.
Measuring ROI defines what we do at IMD. Our motto is “Real Learning, Real Impact.” Defining the impact needed, calibrating the learning journey to deliver that impact, and systematically capturing the value created is at the core of what we offer through our programs for executives and organizations.
