Baidu: Beating Google at its own game?
“Google is the closest thing the Web has to an ultimate answer machine,” yet, it did not have an answer to its own Chinese dilemma – how it can go into China and yet not be evil; how it can make its investments in China work and eventually be the leader. This case looks at two leading internet search and online advertising companies: Google and Baidu – its major Chinese rival that had achieved something that Microsoft had not yet managed – beating Google. It compares these two companies by looking at both the global and the local level in China and allows for discussions on strategy, financial health and performance, valuation and market dynamics, investment strategy on risk and correlation, and etc.
Offers the opportunity to compare and discuss a full range of issues on business strategy, strategy relating to China, financial performance, valuation, market dynamics as well as investment strategies.
2007-2008
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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Case reference: IMD-7-2639 ©2025
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in I by IMD
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in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 137-150 / Hoboken: Wiley, 2025
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