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    Purposeful luxury: The strategic playbook for sustainability in luxury industries

    By Stéphane J. G. Girod
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    If by 2040-2045 the Earth’s climate continues to deteriorate at today’s rate, luxury businesses will be the first to lose their social license to operate – as society becomes hostile towards conspicuous consumption and satisfying basic human needs becomes a priority.

    And yet few luxury brands executives have taken this challenge as seriously as they should.

    In Purposeful Luxury, Stéphane J.G. Girod – an expert in luxury brand strategy and sustainable business transformation – draws on a decade advising the likes of CHANEL, Richemont and Audemars Piguet to offer a rigorous and practical roadmap for meaningful change.

    This book argues for positive-impact sustainability as a strategic opportunity to strengthen the future-readiness of luxury brands, leveraging purpose for long-term viability. It brings together quantitative and qualitative research to offer practical frameworks and tools for the transformation required to turn planetary and societal risks into opportunity.

    Meet the author

    Stéphane J.G. Girod

    Professor of Strategy and Organizational Innovation.

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