Wednesday, October 10 - Thursday, October 11, 2018
IMD Business School, Lausanne, Switzerland
Registration & Fee
By invitation only | Fee: 3'900 CHF
Contact us by phone: +41 21 618 07 00 or email
A unique strategy program for senior executives from across luxury industries

Protect the desirability of your brand in the highly disrupted luxury landscape. Accelerate the transformation of your business. Invent your new future.

Why choose a strategy program for the luxury industries?

Due to digital, social, and global changes, luxury brands have now entered unchartered territories. The key success factors of brand desirability are rapidly changing. In their haste to adapt, many brands risk losing the soul of luxury. Renewing your skills to create your brand’s path forward while protecting what’s been the soul of luxury is essential.

Reinventing Luxury: Strategic Conversations is your chance to resolve more successfully the new strategic dilemmas of contemporary luxury management. You will look into the future, step back to step forward, refocus and renew so that you can successfully lead change in your business while staying true to the spirit of luxury.

This program is open exclusively to senior executives of the luxury fashion, jewellery, watch, accessories, home and interior design, hospitality, cosmetics and automobile industries.

What you will learn

The 2018 program is structured around two discovery visits and four strategic dilemmas. The sessions begin with short presentations of cutting-edge research, trends, ideas and practices. One session is dedicated to a dialogue between senior executives and millenial talent about the future of luxury.

You will have the opportunity to engage with presenters and to discuss the implications of each dilemma on new capability development around your table. There will be ample time to debrief with the full group to benefit from the knowledge present in the room.

You will leave the program truly empowered to lead the right type of change in your business.


See the full 2018 program agenda

Read `Think Tank: For the Next Luxury Off-line Store, It’s Back to the Future´, a new article in Women’s Wear Daily by program director Stéphane J.G. Girod


How this program is unique

The Reinventing Luxury: Strategic Conversations program was launched in September 2017 to help senior executives in the luxury industry master the new success factors of brand desirability. The first program gathered 48 top executives from 40 global brands across luxury sectors (from Rolls Royce and Daimler to Belmond, Moncler, Tencent, Hermès, LVMH and Richemont).

Our alumni have told us that this program is unique for the following reasons:

Unique program graph
IMD Business School Professor Stéphane J.G. Girod

Digital trends, consumer shifts and new business models have been shaking the traditional paradigm of luxury. According to some, luxury as we’ve known it is facing an existential threat. I disagree with this opinion but it all depends on how luxury industries will adjust. Now is the right time to reinvent your future.

Stéphane J.G. Girod | IMD Professor of Strategy and Organizational Design

Stéphane J. G. Girod

Professor of Strategy and Organizational Design
Guest Speakers
Anys Boukli

CEO Digital Partners

Anys Boukli is Chairman and Chief Executive Officer of Digital Partners SA. In November 2017, the European Commission nominated Digital Partners amongst the 6 most innovative companies in Europe. Digital Partners is the only Swiss company accredited as a member of the Big Data Value Association by the European Union.

Expert in Digital Strategy, Transformation, Technologies, Disruptive Business Models.
Innovation Expert of the European Union (Big Data & Analytics, Artificial Intelligence,  Open Innovation, Data Driven Policy Making).
Digital Innovation Process, Business Innovation, Innovation Maturity assessment, Digital Roadmap.
Board Advisor.

Mr. Boukli served as Chief Operating Officer and CEO of Switzerland & MENA at Sword Group SE and was responsible for developing the regional market strategy for the services and product arm of the business in the Swiss and MENA market.

Mr. Boukli was a Partner for the EMEA region within Cambridge Technology Partners / Novell before joining Bedag Informatique as Head of the French-speaking Swiss market and board member. He also held various management positions in the Consulting and IT industries in Europe.

Mr. Boukli holds a Computer Engineering degree from Imperial College and École Nationale Supérieure d'Informatique, as well as several Management and Leadership degrees from the International Institute for Management Development (IMD) in Lausanne and the Malik Institute in St-Gallen.

Belinda Chen

Director of Global Watch Division

Miss Wan (“Belinda”) Chen is the general manager of JD Watch, a business unit under JD.COM, China’s leading e-commerce company. She assumed the role in March 2017 and has led JD Watch to becoming one of the largest watch retail platforms in China. Under her management, JD Watch has achieved over 50% year over year growth in 2017 and established firm partnerships with many top-tier Swiss watch brands including Audemars Piguet, Chopard, Zenith, H.Moser, and etc. 

Prior to her current role, Belinda was the director of JD’s global fashion division and JD Worldwide (JD’s cross-border e-commerce unit). Belinda has extensive experience in business development, luxury management, fashion merchandising, and marketing. 

Belinda holds a B.S in business administration from University of California at Berkeley, and an MBA from the Wharton School of Business at University of Pennsylvania. She started her career as an investment banker and later founded her own company providing high-end home decoration services, before joining JD.COM.

Matthias Dantone

Founder and CEO Fashwell

Since 2015 Matthias Dantone is Fashwell’s CEO and Co-founder. He founded the company alongside two co-founders and has been CEO ever since. Fashwell is a machine learning company from Switzerland with the vision of converting every image into a shopping window. 

Prior to Fashwell, Dantone worked in the research departments of Google and BMW, and was integral to developing state of the art machine learning algorithms at Kooaba and Mayachitra. Dantone has also been a freelancer in video game development and photography. 

Dantone started his academic career in Munich where he did his undergrad in Media-Informatics at LMU Munich. He later completed a PhD in Computer Vision and Machine Learning at ETH in Zurich under Prof. Luc Van Gool. He successfully defended his PhD thesis “Real Time Detection of Human Body and Face Parts” in 2015 and has published several major papers at the highest conferences and journals in the field of Machine Learning and Computer Vision.

Simone Gibertoni

CEO Clinique La Prairie

Simone Gibertoni was appointed CEO of Clinique La Prairie in 2016 by the founding Mattli family with the mission to grow the brand through its philosophy and revolutionary approach. Combining over 20 years of leadership experience, Simone has previously been CEO of various international companies, and he has consulted companies in the luxury, industrial and financial industries. He is also the author of two books.

Clinique La Prairie is a pioneering medical retreat in Montreux that combines the innovative science of cell therapy and holistic wellness with the traditions of luxury Swiss hospitality.

Marc-Etienne Jan

CFO and VP Business Development Biowatch

Marc-Etienne Jan is CFO and VP Business Development at Biowatch SA, a Swiss startup that is developing a biometrically activated wearable ready for access control, ID management and payment. 

Prior to joining Biowatch, Marc-Etienne worked in the aluminium and watch industries. He occupied several functions first in research & development, project management, marketing, and then in strategic consulting for companies including Hydro Aluminium, Rolex, Corum and HYT.

Marc-Etienne earned an MBA from IMD Business School in 2014 and holds an MSc in Material Sciences and Engineering from EPFL.

Matt Jeffers

Director of Strategy Javelin Group

Matt Jeffers is a Director within Javelin Group's Strategy practice where he has led multiple projects in the UK, Europe, USA & Latin America. His specialism focuses on digital strategies and transformation as well as more tactical ecommerce performance improvement for retailers and brands. He was worked for multiple global retailers and pureplays across different categories including the luxury, grocery, apparel & home improvement sectors.

Prior to Javelin Group, Matt led’s international development including launching on Tmall. He also led’s strategic development in the UK and internationally.  Matt also worked at LEK Consulting and has an MBA (Dean’s List) from London Business School

Marc Mielau

Director Business Development Rolls-Royce Motor Cars

Marc Mielau is Director Business Development at Rolls-Royce Motor Cars in Munich, working on innovative ways to engage with UHNWI and to attract a new generation of digital natives to the world-famous brand.

Between 2011 and 2016 Marc was General Manager Marketing at the brand headquarters in Goodwood and globally responsible for Brand Strategy, Brand- and Product-Communication, Customer Relationship Management and Experiential Marketing.

Before his stint in the UK Marc was Head of Digital Media for BMW and in charge for various roles in Marketing Innovations and Corporate Identity for the BMW Group in Munich.

Previously Marc was Director Brand Consulting for MetaDesign in Berlin, where he consulted the management of some of the world’s most respected organisations on ensuring their brand’s role as powerful business assets.

Mariana Palmeiro

Head of Wellness to Business Executive Education, Glion Ecole Internationale de Gestion Hôtelière

Mariana Palmeiro is an experienced spa and wellness expert heading the Glion Wellness to Business Executive Education. Mariana spent the last 10 years in Asia working on various Hospitality development projects and spa and hotel operations.

 Mariana concluded a Master of Management in Hospitality from Cornell University in 2007 and moved to Asia to work for renowned Mandara Spa under Steinler Leisure International as a Project Manager developing and successfully opening spas and wellness resorts. She has been very active in the luxury end of hospitality, focusing on inspiring segments such as: wellness retreats design and development, sustainable growth strategies, spa training and wellness branding in Hospitality. She also worked as a General Manager and hotel management companies leading hotel brands in Bali, various Mantra Groups properties in Indonesia and in Southeast Asia.

Anne-Sophie Pic

Michelin 3 Star-Chef

Her journey

1987, Baccalauréat D, Maths and Natural Science
1991, Diploma of International Management University of Asia, Tokyo-Japon
1991, Diploma of Manhattan Institute of Management, New York, USA
1991, Representative in Japan and in the United States for Moët & Chandon
1992, Representative for Cartier
1992, Diploma of Superior Institute of Management Paris, France, with honors
1997, Chef of Restaurant Pic, Valence, Drôme

Titles and Distinctions

• National Godmother of Fête de la Gastronomie, 2015
• Rewarded by the Culinary Institute of America, Augie Award trophy, 2015
• Laureate of the Prix du Rayonnement Français in the category gastronomy, 2014
Officer of Mérite Agricole, 2013
World’s Best Female Chef - 2011 Veuve Clicquot Prize - 50 Best Restaurants Awards
• « Femme en Or » in the category Art 2008
Chef of the Year 2007-« Magazine Le Chef »
• Chef of the Year « Guide Champérard » 2007
3 stars by Michelin Guide 2007
• Woman of the year Louise Pommery Trophy - Relais & Châteaux 2007
• « Trophée Empreinte de l’année » - « Talents du Luxe » 2007
• Restaurant of the Year « Guide Omnivore » 2006
• Chef of the Year the « Gastronomades d’Angoulême » novembre 2006
Chevalier des Arts et Lettres 2003
• Chef of the Year 2001 in the Pudlo Guide France
Member of Relais & Châteaux since 1973 : Welcome Trophy 1990
Member of the Association « Les Grandes Tables du Monde » since 1978

Her enterprises

Maison PIC hôtel et Restaurant gastronomique 3*, in Valence
Les Vignes Pic et Chapoutier, in Saint-Péray
L’école de cuisine SCOOK, 2008 in Valence
ASP | BRP 2*, Beau Rivage Palace, 2009 in Lausanne in Switzerland
L’éPICerie, 2011 in Valence
La Dame de Pic 1*, 2012 in Paris
Daily Pic, jars – gourmet canteen, 2014 in Valence
André, 2016 in Valence

Her publications

Éléments de conversations culinaires, Menu Fretin - 2015
Scook l’intégrale des leçons de cuisine, Hachette – 2014
Best of Anne-Sophie Pic, Alain Ducasse Edtions - 2013
Le Livre Blanc, Hachette – 2012
Scook 5, Recettes fait-maison - Leçons de cuisine avec Anne-Sophie Pic Hachette Pratique - 2011
Scook 4, Recettes classiques pour tous - Leçons de cuisine avec Anne-Sophie Pic Hachette Pratique - 2010
Scook 3, Recettes pour les enfants - Leçons de cuisine avec Anne-Sophie Pic Hachette Pratique - 2010
• Scook 2, Recettes pour tous les jours - Leçons de cuisine avec Anne-Sophie Pic Hachette Pratique - 2009
• Scook 1 , Recettes pour recevoir - Leçons de cuisine avec Anne-Sophie Pic Hachette Pratique - 2008
• « Au nom du Père » - Anne-Sophie Pic - Cuisinière à Valence aux éditions Glénat Septembre 2004
L’artichaut aux Éditions de l’Épure - 2002

Patrick Pruniaux

CEO Ulysse Nardin

A watch enthusiast since his teens, Patrick began his career with Diageo in London – eventually moving to Africa and then Chicago. He joined LVMH in Miami in 2000 and rose to become Regional Sales Director for the Wines & Spirits business for Latin America.

After gaining an MBA at HEC Paris and the London Business School, Patrick – also a graduate of Stanford Business School – decided to combine his passion for premium watches and sports by becoming International Export Director for Tag Heuer. He held different positions within Tag Heuer and he served as Vice-President Global Sales & Retail from 2010 to 2014, focusing on retail growth, channel optimization and consumer experience & innovation. Patrick was also member of the LVMH Retail Committee and had a responsibility to coordinate sales strategy between LVMH Watch & Jewelry brands.

In 2014, Patrick was hired by Apple, in Cupertino, to prepare the launch of the Apple Watch as a member of the Special Projects team. He was then promoted to the position of Managing Director for UK & Ireland in 2015, and was also a member of Apple EMEA Executive Committee. During his te-nure at Apple UK & Ireland, he led the local launches of several iconic iPhone, iPad and Mac products with the retail, the education and enterprise channels as well as Telco operators.

He joined Kering Group in September 2017 as Chief Executive Officer of Ulysse Nardin.
As passionate about the outdoors and wilderness sports as he is about sailing, kite surfing and free diving, Patrick is married and lives in Switzerland.

Javier Bello Ruiz

CEO and Co-Founder Imverse

Javier Bello Ruiz is the CEO and co-founder of Imverse SA.

Born in Spain, MSc in Computer Science Engineering by the University of
Zaragoza (2010) with focus in HCI and business management, later lab
manager at the Laboratory for Cognitive Neuroscience at the Swiss Federal
Institute of Technology of Lausanne (2013-2017).

He has also managed VR projects for cognitive neuroscience research about
brain mechanisms of body perception, body awareness and self-

He co-founded Imverse SA in 2017.

David Sadigh

CEO Digital Luxury Group

David has advised over 100 companies on business-building strategies over the last 10 years on projects ranging from digital strategy, e-commerce, online advertising, business intelligence, C.R.M. and social media across Europe, the U.S. and China.

Convinced that luxury brands required a completely different approach to digital marketing than consumer goods brands, David created DLG (Digital Luxury Group) in 2011 to better serve the luxury industry in the realm of strategy, business intelligence and digital communications.

With offices in Geneva and Shanghai, DLG’s clients include major luxury conglomerates (LVMH, Richemont), independent luxury brands and financial institutions alike.

As a globally recognised expert, international media outlets such as Bloomberg, The New York Times, and CNN often look to David and his team for their viewpoints. An experienced guest speaker and lecturer, David has spoken at major industry and academic events around the world.

Frank Vivier

Richemont Group Chief Transformation Officer

Mr Vivier has over 25 years of experience in E-Commerce businesses, venture capital, corporate strategy and business re-engineering.

He is a graduate of the University of Stellenbosch (B.Mil), the University of Natal (BA Hons. Strategic Studies), and Unisa (MBL).

He is currently Group Chief Transformation Officer at Richemont and member of the Senior Executive Committee.

Mr. Vivier currently serves as Richemont’s representative on various joint venture boards, such as Montblanc India JV with Titan, part of the Tata group (chairman), Ralph Lauren Watch & Jewellery (chairman), and Meridian Audio non-executive director (part of Reinet, previously Richemont).

Since 2003 Mr Vivier was the Group Director for eBusiness at Richemont.

During that period he was also the Chief Executive Officer of Columbus Venture Capital at Richemont, until 2008.

Prior to joining the Group, Mr. Vivier worked in South Africa and Europe as a consultant, specialising in corporate strategy and business process re-engineering for international corporations.

He was also the founder and Chief Executive Officer of several start-up companies including CommsCo International and Destiny E-Commerce.

Mr Vivier was born in South Africa in 1957, with dual South African and Swiss nationality.


It was an excellent, content-rich and thought-provoking program with very high-quality speakers as well as participants. Stéphane and his team put together a very successful pilot program which will hopefully turn into future ones, given the challenges in the luxury industry including diamonds.

Patrick Coppens | General Manager Sales & Marketing Diamonds | Rio Tinto

 The program was really interesting and a good opportunity to reflect on many of the luxury industry’s trends.

Patrick Pruniaux | CEO | Ulysse Nardin (Kering)

The sources of inspiration and reflection were so abundant. 

Federico Barbieri | Omni-Channel Retail Director | Maison Margiela

Thank you very much for the inspiring program. It is really great to be part of this innovative group of leaders.

Marc Mielau | Director Business Development | Rolls-Royce Motor Cars

It was truly my pleasure to participate. The program was an absolutely great opportunity to open up my perspectives.

Yoichiro Inumaru | Original Managing Family of Imperial Hotel | Tokyo, Japan