IMD China

Building bridges with China

IMD China

Building bridges with China

Shenzhen IMD China offices
Thrive with China’s ecosystem

With our strong intellectual foundation and our extensive experience working with Multinational Corporations and leading Chinese companies, IMD provides increasingly sought-after insight and in-country practice into understanding and thriving in China. This technologically advanced economic powerhouse is growing ever more complex; our aim is to assist multinationals in demystifying it. In doing so, we aim to improve their growth and impact in China.


The biggest risk in doing business in China, is not to be in China.

Mark J. Greeven Professor of Innovation and Strategy and CEO of IMD China

We support global companies in China 

IMD is well-positioned to support Multinational Corporations to grow their footprint and impact in China. Companies that IMD and our faculty have partnered with include Danfoss, DSM, Groupe SEB, Johnson & Johnson, Lyreco, Luxottica, Novartis, Philips, Tetra Pak, and Vanderlande. 

We support companies through:

1. China Immersion

A unique opportunity to meet with top Chinese companies and business leaders to build bridges and inspire your executive team 

2. Executive Development

IMD provides strategic in-country support to multinational executives based in China and works with them to develop their leadership competencies  

3. China Innovation

We put our research and experience to work to enable your innovation capability in China

4. China Outlook

We share our insights into the latest developments in China and how these may impact your organisation’s outlook

5. China Strategy

We help you hone your China strategy to ensure its future readiness 

We work with leading Chinese companies 

Not only do we help multinationals better understand and work in China, we also build bridges between China and the rest of the world. We work with leading Chinese companies on their globalisation strategies and help develop the leadership capabilities of their executives, both inside and outside of China.  

Thought leadership and insights 

We develop cutting-edge thought leadership on Chinese companies and China’s role in the world.

China OWP Mark Greeven
What will happen in China next?

Mark J. Greeven

We partner with leading institutions 

We develop joint programs to bridge the divide between China and the rest of the world: 

  • We have developed a joint programme with CKGSB, China’s first privately funded and research-driven business school, to develop Building Digital Ecosystems, a joint program that brings deep insights into high-performing digital ecosystems perspectives of the East and West.  
  • IMD has developed the Asia Next program with the Asia Society Switzerland. This program focuses on developing Asian Competence, defined as the ability to operate in an Asian context.  
  • Mark Greeven, CEO of IMD China, is affiliated with Zhejiang University, one of Asia’s leading research universities. 

Contact us 

Would you like to find out more about IMD’s work in China? Get in touch with our IMD China team:  [email protected]