The China Initiative provides the latest research, insights, and in-country practice into understanding and thriving in China and enables Chinese companies to succeed in the world.


The China Initiative provides the latest research, insights, and in-country practice into understanding and thriving in China and enables Chinese companies to succeed in the world.

The IMD China Initiative provides global executives with practical resources on how to thrive in China and also enables Chinese companies to succeed in a global world.

This technologically advanced economic powerhouse is growing ever more complex; our aim is to assist multinationals in demystifying it. In doing so, we aim to improve their growth and impact in China. Companies that IMD and our faculty have partnered with include Danfoss, DSM, Groupe SEB, Johnson & Johnson, Lyreco, Luxottica, Novartis, Philips, Tetra Pak, and Vanderlande.

Not only do we help multinationals better understand and work in China but we also build bridges between China and the rest of the world. We work with leading Chinese companies on their globalization strategies and help them to develop their executives’ leadership capabilities, both inside and outside China.

We support multinational companies through:

China immersion

A unique opportunity to meet with top Chinese companies and business leaders to build bridges and inspire your executive team 

Executive development

Strategic in-country support to multinational executives based in China and works with them to develop their leadership competencies  

China innovation

Research and experience which is put to work to enable your innovation capability in China

China outlook

Insights into the latest developments in China and how these may impact your organization’s outlook

China strategy

Help to hone your China strategy to ensure its future readiness 

We support Chinese companies with dedicated programs and advice on the following priorities:

Leading ambidex

A systematic and integrated approach to face the challenges of simultaneously optimizing existing business while creating future sources of revenue and profit

Future-ready innovation

Navigating a reality of fast and frequent change to overcome adversity, spur innovation, and thrive amid uncertainty

Building digital ecosystems

Bringing deep insights into high-performing digital ecosystems from the perspectives of East and West

International growth strategies

Finding the right opportunities and strategies to successfully grow into new markets

Winning sustainability strategies

Integrating sustainability into strategies to maintain a competitive edge

Building the family office

Helping enterprising families become the best version of themselves to reinforce their business ecosystems and unlock opportunities to ensure family unity and multi-generational success

High-performance boards

Essential board member training for Chinese companies on issues around supervisory board performance and effectiveness

Our team
Partnership programs

We have developed partnership programs with CKGSB and the Asia Society Switzerland. In addition, Mark Greeven, CEO of IMD China, is affiliated with Zhejiang University, one of Asia’s leading research universities.

Building Digital Ecosystems

Building Digital Ecosystems is a joint program developed with CKGSB, China’s first privately funded and research-driven business school, that brings deep insights into high-performing digital ecosystems perspectives of the East and West. 

Asia Next program

Developed with the Asia Society Switzerland, Asia Next is an executive education program specifically designed for rising executives and leaders who wish to increase their Asia competence, defined as the ability to operate in an Asian context.

The biggest risk when doing business in China is not to be in China.

Mark J Greeven Professor of Innovation and Strategy, and CEO of IMD China