Case Study

Yinscape and Yangsearch

2 pages
October 2010
Reference: IMD-3-2114

Yinscape attempted a friendly takeover last summer, but it was fended off by Yangsearch’s board. The eventual takeover has taken a lot of effort and has been under intense scrutiny, partly by regulators but mostly by financial and industry analysts, the majority of whom have yet to decide whether this deal is a good thing or not. Their main concern is that putting together two “number twos” does not necessarily create a winner, particularly given the many differences between the two firms.

Learning Objective

To place students in the position of leading a merger of very different, rival companies. To apply principles of change leadership and integration.

Keywords
Merger, Change, Cross-border Integration, Simulation, Online Search
Settings
n/a
Type
Field Research
Copyright
© 2010
Available Languages
English
Related material
Teaching note
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