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Case Study

Yahoo!: Moving from free to paid services

By Nirmalya Kumar and Carole Low

14 pages

July 2001

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Reference: IMD-3-0965

Yahoo, an Internet portal, owned one of the world’s most well known brands and had enjoyed a market capitalization high of $140 billion during the height of the Digital Economy. In the face of a declining economy, senior management saw the need to change the business model to ensure Yahoo’s long-term viability. Management could no longer rely primarily on online advertising for revenue while providing free services to its visitors. Key issues in this case include redefining the business model and finding ways to generate revenues from the large customer base.

Keywords

Internet, New Media

Settings

Silicon Valley, United States of America
May 25, 2001

Type

Published Sources

Available Languages

English

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