Case Study

Yahoo!: Moving from free to paid services

14 pages
July 2001
Reference: IMD-3-0965

Yahoo, an Internet portal, owned one of the world’s most well known brands and had enjoyed a market capitalization high of $140 billion during the height of the Digital Economy. In the face of a declining economy, senior management saw the need to change the business model to ensure Yahoo’s long-term viability. Management could no longer rely primarily on online advertising for revenue while providing free services to its visitors. Key issues in this case include redefining the business model and finding ways to generate revenues from the large customer base.

Keywords
Internet, New Media
Settings
Silicon Valley, United States of America
May 25, 2001
Type
Published Sources
Copyright
© 2001
Available Languages
English
Related material
Teaching note
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