Case Study

Swisscom Mobile: The Samba initiative

9 pages
December 2003
Reference: IMD-3-1342

The director of Customer Care and IT at Swisscom Mobile, faced a difficult choice. He had a meeting with his boss and the CEO of Swisscom Mobile in which he would have to provide his boss with a recommendation on what to do with the SAMBA initiative; a project that looked like it was facing significant delays and cost overruns. He knew that his boss would not be happy about the news and would want a clear recommendation on what to do next.

Information Technology, Project Management, Customer Relationship Management, Siebel, Communications
Field Research
© 2004
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