Case Study

Skanska USA Building and the Utah data center bid (B)

4 pages
June 2014
Reference: IMD-7-1587

The B case describes what bid was entered by Skanska USA Building, and what eventually happened – what rivals offered, and who won the bid. It allows a discussion of what constitutes a sound bid, how much risk to take, and what may be excessive risk.

Learning Objective

Examine a strategic decision under conditions of intense competitive rivalry and high uncertainty. Explore decision biases and errors, and think about the way that managers make decisions under pressure.

Keywords
Decision Making, Competitive Strategy, Construction
Settings
Northern America, United States of America
Skanska, Construction and Engineering
2009-2010
Type
Published Sources
Copyright
© 2014
Available Languages
English
Related material
Video
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