The B case describes what bid was entered by Skanska USA Building, and what eventually happened – what rivals offered, and who won the bid. It allows a discussion of what constitutes a sound bid, how much risk to take, and what may be excessive risk.
Learning Objective
Examine a strategic decision under conditions of intense competitive rivalry and high uncertainty. Explore decision biases and errors, and think about the way that managers make decisions under pressure.
Keywords
Decision Making, Competitive Strategy, Construction
Settings
Northern America, United States of America
Skanska, Construction and Engineering
2009-2010
Available Languages
English
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