The B case describes what bid was entered by Skanska USA Building, and what eventually happened – what rivals offered, and who won the bid. It allows a discussion of what constitutes a sound bid, how much risk to take, and what may be excessive risk.
Examine a strategic decision under conditions of intense competitive rivalry and high uncertainty. Explore decision biases and errors, and think about the way that managers make decisions under pressure.
Skanska, Construction and Engineering
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