Schindler 300p
The case is about the attempt by Schindler of Switzerland to introduce a new standardized elevator to the Asia region. The design and development of the product, led by a team of two people, has taken place very quickly, but now that it is ready for sale, the Asian country organizations which are part of Jardine-Schindler, (a 50-50 joint venture between Jardine Matheson and Schindler), seem reluctant to sell it. The issue in the case is why they are in this apparent impasse, and where they should go from here. The participant is placed in the position of the vice president for Asia, and videotape is available, which should be used at the beginning of class, which shows two subordinates giving different explanations of what the problem is. One is technical – the product design is wrong – the other is behavioral – resistance to change.
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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