Case Study

John Varley and Clinton Devon Estates (B)

2 pages
November 2009
Reference: IMD-3-2120

John Varely has accepted the role of CEO. Now the question is how to proceed. Three issues are on his mind. The transparency of the business to the local community and beyond, the creation of a “fourth estate” to earn revenue by developing real estate beyond the existing lands, and to find ways to earn more revenue from the existing estate. Each initiative will require the acceptance of family members. Which project should he tackle first?

Learning Objective

To understand the role of a non-family CEO in a family business.

Non-family Chief Executive Officer
Field Research
© 2009
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