Chasing the zeitgeist: Making change at the heart of an amorphous organization
Real change rarely happens in large profitable organizations and when it does it often ends up stalled. Joanna Kinson knew that creating a successful Responsible Procurement meant having a clear plan and process for change to happen. Translating theory into practice would require strong leadership, role modelling of new behaviors and the ability to stay focused on driving change into the heart of a massive amorphous company. E.ON UK was the largest integrated power and gas company in the UK – generating and distributing electricity, and retailing power and gas – and was part of the E.ON group, the world’s largest investor-owned power and gas company headquartered in Germany. Social Responsibility was one of E.ON’s five core values. As third party spend was a significant proportion of E.ON UK’s operational costs, it was of utmost importance to establish that its suppliers were adhering to socially responsible business practices. E.ON UK did not have any holistic methods to monitor its third party suppliers were behaving in a socially responsible way. Although the Procurement Process did request certain relevant information, there was no standard approach applied across all third party supplier relationships. This lack of consistency potentially left E.ON UK exposed, particularly in terms of brand risks through potential negative publicity. Also, there was no agreed process on how to respond to suppliers shown to be acting in a socially irresponsible manner, particularly where tough market conditions (such as monopolies or duopolies) exist. Joanna Kinson was recruited to E.ON UK in November 2005 to be a change agent within the Procurement team. Experienced and having worked at a company known and admired for its ethical practices and world class CSR processes, this self-proclaimed “greenie” aspired to implement the same caliber at E.ON UK. In her role of Strategy and Analysis Manager for the Procurement Team, Joanna knew the place she could best influence was the inbound supply chain and relationships with third party suppliers. Her passion for outcome led her to develop an in depth process of change which would lead to the genesis and acceptance of Responsible Procurement.
Learn about making change happen with a focused and clear action plan to maximize the chance of success. Learn to focus on how to reach the result which is as important as deciding what the result should be.
2005-2007
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
In this study, we analyze how the performance-aspiration gap influences strategic change in family firms, providing evidence of the moderating role...
The call by the former Italian prime minister and ECB president for massive investment in the EU is a wake-up call to Europe's economic stagnation....
The case highlights the significant role played by the International Olympic Committee (IOC) in reducing its environmental footprint and promoting ...
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in Review of Managerial Science October 2024, vol. 18, pp. 2981-3005 https://doi.org/10.1007/s11846-023-00703-3
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications