Case Study

Building the corporate learning brand: The story of Nike U

15 pages
July 2012
Reference: IMD-4-0330

The case tells the story of the transformation of the corporate learning function at Nike Inc. and the creation and branding of the Nike U. It provides an account of the transformation plan that was developed by the newly appointed CLO Andrew Kilshaw and tracks the implementation process with its challenges and successes. It also outlines the key components of a learning brand of a multinational corporation.

Learning Objective

Identify the key priorities of a new CLO. Outline the key components of a corporate learning brand. Identify ways in which learning creates value for an organization.

Keywords
Corporate Learning, Learning Brand, Collateralized Loan Obligations, Transformation, Retail
Settings
World/global, United States of America
Nike, Consumer Goods, Footwear, Consumer Goods, Sportswear
2009-2012
Type
Field Research
Copyright
© 2012
Available Languages
English
Related material
Teaching note, Video
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