Case Study

Automatix, Inc.: Modular design and supply chain strategy

17 pages
December 2000
Reference: IMD-3-0899

In the early 1990s Automatix, Inc., “reinvented” its product creation process in a way that radically increased the company’s speed in bringing new products to market. Adopting a modular approach to creating its product and process architectures, Automatix was able to cut development time in half and to use its new “fast cycle” development capability to drive new product strategies and achieve market leadership. The case addresses the interactions of technical, marketing, and operations staff in defining the company’s new modular way of working.

Keywords
Product Development, Product Strategy, Modularity, Product Architecture, Process Architecture
Settings
Global
Early 1990s
Type
Field Research
Copyright
© 2000
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics