IMD Professor of AI, Analytics, and Marketing Strategy Amit Joshi, alongside renowned AI pioneers Ram Bala, Associate Professor of AI & Analytics at Santa Clara University’s Leavey School of Business, and Natarajan Balasubramanian, Albert & Betty Hill Endowed Professor at the Whitman School of Management at Syracuse University, introduce The AI-Centered Enterprise.
Based on real-world examples and academic research, the book shows how leaders can harness AI to future-proof their business and drive transformation.
“As AI moves from a curiosity to a necessity, smart organizations are learning to rethink and redesign existing systems and processes, rather than simply adding it to existing ones. The AI- Centered Enterprise provides practical examples and directions on how companies can achieve that,” shared Amit Joshi.
AI has profoundly changed the way we work and live, and The AI-Centered Enterprise reveals that this is just the beginning. Context-aware AI, with its enhanced perception and reasoning abilities, will transform our interactions, unlock new forms of collaboration, and usher in a new era of the AI-centered enterprise.
“We began work on this book about six months after ChatGPT’s launch in late 2022, when context awareness in AI was still well under the radar. Gen AI’s immense potential was evident, but the hurdles to enterprise use—accuracy, brevity, and consistency—were also significant. Context awareness struck us as a promising way forward. Today, the conversation centers on exactly that. Our book offers a timely, practical lens and a clear framework for understanding and action,” says Natarajan Balasubramaniam.
“We’re moving beyond chatbots and text generators. The real opportunity lies in building AI systems that understand context, intent, and workflow—The AI-Centered Enterprise shows you how to lead that transformation,” adds Ram Bala.
The book offers a practical framework, called the 3Cs – Calibrate, Clarify, Channelize – which enables leaders to navigate transformational shifts at all levels of the organization.
Magnus Ahlquist, Chief Executive Officer of Securitas, praised the book, saying, “One of the top priorities for any CEO is how to build a future-ready enterprise. In this context, how we integrate and leverage AI is one of the most critical questions. To the benefit of all company leaders, the authors share their thought-provoking yet practical insights to help us think about how we build an AI-Centered Enterprise.”
