Develop a powerful digital strategy for your business

Create and capture value from digital transformation

You draw on examples of B2B and B2C firms that have transformed their strategy to take advantage of digital technologies, paying particular attention to platform development.

You formalize the examples into a framework, which you then use to develop digital strategies for your business, ready to be socialized and tested once you are back in the office.

Harness the full potential of platforms

  •  Review different types of platforms and how they were built
  •  Examine how they are protected from competitive threat
  •  See in what ways these platforms are connected to others
  •  Understand how they have been monetized

Find new inspiration


Join IMD’s professional alumni network

Once you complete an IMD program, you join IMD’s alumni network, an outstanding global community of global business leaders who will support you long-term.

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