Develop a powerful digital strategy for your business

Create and capture value from digital transformation

During this digital strategy course you will draw on real-world examples of B2B and B2C firms that have transformed their business through digital strategy. You will learn to take advantage of the latest digital technologies and how these can help you transform your business in the face of digital disruption, you will focus particular attention on digital platforms, removing technological roadblocks and leveraging your existing assets.

You will formalize these strategic digital examples into a digital strategy framework, which you then use to develop new strategies for your business, ready to be socialized and tested once you are back in the office.

Harness the full potential of digital platforms

  • Review different types of digital platforms, how they were built and how you can best integrate them into your business
  • Examine how they are protected from competitive threats
  • See in what ways these platforms are connected to others and how you can create a digital ecosystem
  • Understand how they have been monetized, and how you can generate revenues through new platforms

Find new inspiration for your digital strategy

With hands-on learning delivered by our world-class faculty along with real-world examples from our guest speakers you will be exposed to thought-provoking examples that will help you to create an inspiring digital strategy for your business.



LiVe virtual classroom

During the program, you will be able to work on your personal project with the support of faculty and coaches. You will also benefit from peer-to peer-learning, breakout sessions and multiple opportunities to connect in small group environments.

You can combine this program with IMD's Digital Analytics program in the same week.

LiVe agenda



Day 1


08:00 – 15:45

  • Digital Strategy at Bayer’s Crop Division
  • Digital Safari #1
  • Digital Strategy at Elsevier

Day 2


08:00 – 15:15

  • Building a platform
  • Winning digital business models from China’s digital giants
    Session shared with Digital Analytics participants
  • Challenging digital incumbents in China

Day 3


08:00 - 12:45

  • Digital Safari #2
  • Intuit
  • Wrap up

Day 4


08:00 - 10:00


  • Guest Lecture: Applying Data Analytics
    Session shared with Digital Analytics participants



IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.