LEAP: How to Thrive in a World Where Everything Can Be Copied

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DateWednesday, February 13, 2019
Time18:30 - 20:30
Speaker(s)Howard Yu, LEGO Professor of Management and Innovation, IMD

6:30 PM – 8:30 PM
6:30 - 7:00 Registration and Reception
7:00 - 8:00 Presentation
8:00 - 8:30 Q&A

Despite patent filings, market dominance, and financial resources, copycat competition continues to pose an existential threat to all businesses, even in Silicon Valley. How can a business shield itself from copycats? In a book of narrative history and practical strategy, Howard shows that succeeding today is no longer just a matter of mastering the old tactics; companies also need to continue the discovery process, harnessing new strategies and advancements in technology while leveraging shifts in the marketplace. He identifies five fundamental principles that allow companies to make a leap and stay successful. He illustrates them with historical narratives that span a wide range of industries, countries, and eras—from textiles to pianos, from pharmaceuticals to digital apps, from Greenville, South Carolina and New York City to Basel and Tokyo, and from the 19th century to the imminent future.

LEAP has been selected among “the top 3 business book on strategy in 2018” by strategy+business and also the “10 Best Business Books of 2018” by Inc. magazine. Howard was shortlisted for the 2017 Thinkers50 Innovation Award, and in 2018 appeared on the Thinkers50 Radar list of 30 management thinkers “most likely to shape the future of how organizations are managed and led.”


VenueKnobbe Martens Law Firm, New York
1133 6th Avenue between 43rd and 44th Streets
Dress CodeBusiness Casual
Registration DeadlineTuesday, February 12, 2019

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