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  Professor Joachim Schwass

Professor Joachim Schwass

Family Business and Entrepreneurship
PhD University of Fribourg


Joachim Schwass teaches in the following IMD programs:
Orchestrating Winning Performance (OWP)


Joachim Schwass is Professor Emeritus of Family Business at IMD and founder of the Global Family Business Center.

He has taught Family Business and Entrepreneurship with a main focus on owner related issues and, in particular, from the next generation perspective. He has lectured and conducted Family Business programs around the globe.

Prior to joining IMD, Professor Schwass was Managing Director of several companies which were part of his own family's business. He was managing industrial manufacturing businesses in Australia and USA as well as an international trading business in Switzerland. He started up several international businesses.

Educated in Germany, France and Switzerland, Professor Joachim Schwass attended graduate studies at Technische Universität Berlin and Université de Fribourg where he obtained a Lic rer pol and a Dr rer pol.

His book “Wise Growth Strategies in Leading Family Businesses” was published in 2005, in German in 2007, in Spanish in 2008, and in Mandarin in 2012. He is the lead author of "Wise Wealth", which was published in 2010, and in Mandarin in 2013.

He directed the Annual Distinguished Family Business Award for 10 years. He was Executive Director of the Family Business Network (FBN) for 10 years and served on the Board until 2010.

Publications, Cases, Projects

Joachim Schwass is the author of numerous articles, case studies and projects in the above mentioned fields. Find out more information about Joachim Schwass' publications :

All publications of Joachim Schwass
All cases of Joachim Schwass
More about IMD projects



Recent cases:

CLINTON DEVON ESTATES: SINCE 1299, A CULTURE OF DISTINCTION (B), Ward, John L.; Schwass, Joachim; Lief, Colleen
FOUR GENERATIONS OF THE OWENS FAMILY (A), Ward, John; Schwass, Joachim; Lief, Colleen
SCOTT USA (A): THE ENTREPRENEURIAL JOURNEY; Schwass, Joachim; Everatt, Donna
All cases of Joachim Schwass


Currently, Joachim Schwass is working on the following projects:

  • Family Business
  • Entrepreneurial Management
  • Innovation and Attitudes to Risk Taking: Advantage Family Businesses?

More about IMD projects


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