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Phil Rosenzweig IMD

Professor Phil Rosenzweig

Strategy and International Management
PhD The Wharton School, University of Pennsylvania


Phil Rosenzweig teaches in the following IMD programs:
IMD CKGSB Executive MBA (IMD CKGSB EMBA - Program Director)
Orchestrating Winning Performance (OWP)


Phil Rosenzweig is professor of strategy and international business. Since 2009, he is Director of IMD’s Executive MBA Program.

Professor Rosenzweig's areas of expertise include strategy, firm performance, and complex organization design. He has written extensively on the management of multinational firms, with articles published in Strategic Management Journal, Journal of International Business Studies, The International Executive, Academy of Management Review, Management Science, California Management Review, and the European Management Journal. He is also the author of numerous case studies on firms including Microsoft, Daimler Benz, Matsushita, Renault, Heineken, Rhône-Poulenc, Accor, MTN, Dubai Aluminium, and Vodafone.

More recently, Phil Rosenzweig has focused his attention on critical thinking and managerial decision making. His 2007 book, The Halo Effect and the Eight Other Business Delusions that Deceive Managers (Free Press, 2007), takes a critical look at the errors that pervade much business thinking. It was named Best Business Book of the Year by get Abstracts, and was favorably reviewed in Harvard Business Review, the Financial Times, The Wall Street Journal, USA Today, and dozens of other newspapers and magazines. To date, it has been translated into 14 languages. An article based on the book, “Misunderstanding the Nature of Firm Performance: The Halo Effect and Other Business Delusions,” received the Accenture Award as best article of 2007 in California Management Review.

Drawing on 25 years of business and academic experience, Professor Rosenzweig has consulted with numerous firms in Europe and North America, and has taught executive courses in North America, South America, Europe, Japan, Singapore, and the Middle East.

Prior to joining IMD, Phil Rosenzweig was assistant professor at Harvard Business School from 1990 to 1996. In addition to his academic experience, he worked with Hewlett-Packard Company in California from 1979 to 1986. He received his PhD from the Wharton School, University of Pennsylvania in 1990; MBA from the University of California, Los Angeles, in 1980; BA in economics from the University of California, Santa Barbara, in 1976.

Publications, Cases, Projects

Phil Rosenzweig is the author of numerous articles, case studies and projects in the above mentioned fields. Find out more information about Phil Rosenzweig's publications :

All publications of Phil Rosenzweig
All cases of Phil Rosenzweig


Recent cases:

WWF AND THE IVORY TRADE (B), Rosenzweig, Philip; Van Weering, Els
WWF AND THE IVORY TRADE (A), Rosenzweig, Philip; Van Weering, Els
MAXIUM FINANCIAL (A), Rosenzweig, Philip; Everatt, Donna
All cases of Philip Rosenzweig


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