The Mexico City Marathon MCDMX
Case Study

The Mexico City Marathon MCDMX

34 pages
March 2018
Reference: IMD-7-1960

Promotion of the Mexico City Marathon in the sports community, globally.

Learning Objective

• Promotion
• Communication
• Global marketing

Keywords
Sports
Settings
Latin America, Mexico
Indeporte, Travel and Leisure, Sports
2016
Type
Field Research
Copyright
Ā© 2018
Language
English
Related material
Video
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