The Mexico City Marathon MCDMX
Case Study

The Mexico City Marathon MCDMX

34 pages
March 2018
Reference: IMD-7-1960

Promotion of the Mexico City Marathon in the sports community, globally.

Learning Objective
  • Promotion
  • Communication
  • Global marketing
Keywords
Marketing, Sports
Settings
Mexico
Indeporte, Sports
2016
Type
Field Research
Copyright
© IMD 2018
Language
English, Spanish
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