The Mexico City Marathon MCDMX

By Dominique Turpin and Martha Rivera Pesquera

34 pages

March 2018

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Reference: IMD-7-1960

Promotion of the Mexico City Marathon in the sports community, globally.

Learning Objective

Promotion
Communication
Global marketing

Keywords

Marketing, Sports

Settings

Latin America, Mexico
Indeporte, Travel and Leisure, Sports
2016

Type

Field Research

Available Languages

English, Spanish

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Video

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