Mastercard’s ethical approach to governing AI
The AI Governance Council at Mastercard, made up of the Chief Privacy Officer, Chief Data Officer and Head of AI, reflected on the challenges the company
Case study ●
Digital - Ethics - Sustainability
By Professor Öykü Işık and Lisa Simone Duke
April 2022
Youhualin: Digitizing the Supply Chain in China
Youhualin, provides intelligent decision-making solutions to help companies optimize operational issues that have been persistent pain points
Case study ●
Asia - China - Digital - Strategy
By Professor Mark J. Greeven, Professor Patrick Reinmoeller and Yunfei Feng
January 2022
Sea: A $140 Billion Hidden Alibaba?
Sea Limited started out as a digital entertainment company, then expanded to e-commerce, and then digital payments and financial services.
Case study ●
Strategy - Asia - Digital - Technology Management
By Professor Mark J. Greeven, Professor Patrick Reinmoeller and Yunfei Feng
December 2021
L'Oréal: The beauty of supply chain digitalization
L’Oréal, the world leader in beauty products, began to rethink its vision for the industry. The world was on the cusp of a digital future full of poss
Case study ●
Supply Chain - Digital
By Richard Markoff and Professor Ralf W. Seifert
December 2021
AB InBev: Still the King of Beers After Its Legendary CEO's Departure?
AB InBev had been the world’s number one brewer since 2004, a position largely attributed to its strategy of pursuing large, mergers and acquisitions.
Case study ●
Strategy - Digital
By Professor Niccolò Pisani and Inès Augier
October 2021
The Future of the Global Beer Industry: What Is Brewing Beyond the COVID-19 Pandemic?
Around the world, governments implemented restrictive coronavirus containment measures such as national lockdowns, curfews and social distancing mandates.
Case study ●
Strategy - Digital - Competitiveness
By Professor Niccolò Pisani and Inès Augier
October 2021
Gojek: Merging with Tokopedia to Create a Super Platform
GoJek has often been ranked among the most innovative companies in Asia.
Case study ●
Strategy - Technology Management - Digital
By Professor Mark J. Greeven, Professor Patrick Reinmoeller and Yunfei Feng
September 2021
Michelin: Digital Transformation and Culture - Where the Rubber Hits the Road
The Michelin case study is about business and cultural change through the implementation of a digital transformation.
Case study ●
Strategy - Digital - Organizational Behavior - Leadership - Culture
By Professor Didier Bonnet and Lisa Simone Duke
June 2021
Alfa Bank (Kazakhstan): Digitalizing Through Agile Teams
Alfa-Bank (Kazakhstan), a subsidiary of the group operating in Kazakhstan, had been focused on corporate clients
Case study ●
Strategy - Entrepreneurship - Agility - Performance Measurement - Change Management - Digital
By Professor Benoit F. Leleux, Alexander Averbuch, Viacheslav Kostin, Denis Samokhvalov and Taku Yokoyama
May 2021
DIY Cambridge Analytica: Running Personality Analytics
The case walks the readers through the Cambridge Analytica scandal, eliciting its effect and presenting an overview of analysis the infamous company did.
Case study ●
Digital - Strategy - Data Analytics
By Professor Karl Schmedders, Marc Chauvet and Jung Eung Park
March 2021