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Digital transformation

IMD's selection of case studies on digital transformation

Digital transformation at Axel Springer

The case traces the digital transformation journey of Axel Springer from a traditional print business to a digital powerhouse of classified advertisements.

Case study ● Strategy - Digital - Culture - Organizational Transformation
By Professor Mikolaj Jan Piskorski and Ivy Buche
18 pages
DBS transformation (A): Becoming a world-class multinational bank

This case series allows students to examine the implementation of a customer-led strategy in an industry undergoing disruption - Part 1

Case study ● Strategy - Digital - Culture - Organizational Transformation - Change Management - Finance
By Professor Seán Meehan and Pallivathukkal Cherian Abraham
14 pages
DBS transformation (B): Going digital and creating a 22,000 person start-up

This case series allows students to examine the implementation of a customer-led strategy in an industry undergoing disruption - Part 2

Case study ● Strategy - Digital - Culture - Organizational Transformation - Change Management - Finance
By Professor Seán Meehan and Pallivathukkal Cherian Abraham
12 pages
Digital business transformation in Silicon Savannah: How M-Pesa changed Safaricom (Kenya)

This case study investigates how M-PESA in Kenya transformed its parent company, Safaricom.

Case study ● Strategy - Digital - Organizational Transformation - Technology Management
By Professor Tawfik Jelassi and Stephanie Ludwig
27 pages
Recruit Japan: Harnessing data to create value (Abridged)

The transition story of Recruit Holdings

Case study ● Operations - Digital - Strategy
By Professor Howard H. Yu, Professor Thomas W. Malnight and Ivy Buche
20 pages Award winner
Lego in the age of digitization (A)

Developments of the LEGO Group in the digital gaming arena

Case study ● Strategy - Digital - Marketing - Organizational Transformation - Agility
By Professor Carlos Cordon, David Shapiro, Lasse Snejbjerg, Michael Stenderup and Aliya Azimova
20 pages
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