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Luxury 2050

Supporting luxury brands to future-proof with agility

Luxury 2050

Supporting luxury brands to future-proof with agility

IMD’s Luxury 2050 initiative aims to help luxury brands across sectors navigate the heightened uncertainty and seismic shifts that will redefine luxury in the years to come and to do so with agility. Through our research and thought leadership insights, we support brands’ efforts to shape the future of more innovative, relevant, and environmentally and socially responsible luxury. Our work also informs our open and custom programs tailored for the luxury sector.

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For Luxury and China, will the next decade be ‘back to the future’?

by Stéphane JG Girod, I by IMD

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In 2026, what matters to luxury brands is not what will happen, it’s how they adapt

by Stéphane J. G. Girod, I by IMD

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To Unlock The Next Wave Of Growth, Luxury Is Rethinking Innovation

by Stéphane JG Girod, Forbes

Featured video

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What’s driving the current slowdown of luxury goods?

In this short interview with BBC News, Stéphane J.G. Girod, Professor of Strategy and Organizational Innovation, explains that there are number of factors at play and notes that the current cyclical downturn should not hide more structural shifts to come.

I by IMD

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Drawing on Krug’s roots and innovation to navigate luxury’s new reality

CEO Manuel Reman blends Krug’s tradition with innovation, fostering deeper connections with global audiences and emphasizing authenticity to keep the champagne house relevant amid shifting tastes and sustainability challenges.

I By IMD

Four Ways To Think About Luxury Brand Collaborations In Asia

Chief Executive Officer Alexis Nasard’s leadership at Swarovski is a masterclass in how to bring clarity and build brand desirability.

FORBES

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Why The 2024 Luxury Downturn Is More Structural Than Cyclical

While luxury brands executives hope that the 2024 downturn was cyclical, four factors bode for deeper structural change… And they can’t blame it all on China. Hermès, Miu Miu are bucking the trend.

Case Study

The power of brand-led differentiation: What Vanzetti Engineering learned from luxury brands (B) (Video case)

This case series explores what companies can learn from luxury brands without becoming luxury brands themselves. The video B case features interviews with three Vanzetti Engineering executives: the marketing director, the CEO and owner and the chi…

By Stéphane J. G. Girod and Martin Králik

Case Study

Rituals Cosmetics: Building the world’s leading well-being brand in Asia

Rituals, founded in the Netherlands in 2000 by Raymond Cloosterman, has had double digit growth over the last 15 years. It had taken the European beauty industry by storm, opening two to three stores weekly. At its current pace, Rituals would soon…

By Dominique Turpin and Sandeep Puri

Case Study

Swarovski: How to shine through stormy weather?

It was on Monday. 4 July 2022, when Swarovski’s newly appointed, first-ever external CEO, Alexis Nasard, began his challenging journey of guiding the company back to a profitable growth trajectory. In past years, Swarovski experienced strong marke…

By Niccolò Pisani and Stéphane J. G. Girod

Research & Insights

IMD’s faculty and research teams regularly publish important academic research on the challenges and transformations experienced by luxury brands.

Programs

IMD offers both open and custom programs focused on the luxury goods sector.

About

We help luxury brands future-proof with agility.

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