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Luxury 2050 is committed to ensuring that luxury brands are future ready


Luxury 2050 is committed to ensuring that luxury brands are future ready

Through the Luxury 2050 Initiative, IMD aims to address the challenges and transformations luxury brands are experiencing.


We bring answers to the strategic, operational, and organizational questions that brands are, or should be, asking in order to future-proof themselves and be agile. This is made possible by our cutting-edge academic research and actionable practitioner insights.

Through circles, forums, networking, and programs, we provide a safe space for luxury brands, non-market institutions, luxury professionals, and our alumni community to meet and reflect on the topics that will require collective initiatives to secure the future of luxury industries.

We use our pioneering research insights to create inspiring pedagogical activities via open, custom, MBA, and EMBA programs that help luxury brands’ talents upskill and reskill – and take actions to shape a future in which their brand can thrive.

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In an increasingly volatile and fractured world, collaboration across brands and sectors is crucial for turning challenges into opportunities. Proud of its Swiss roots, IMD is the safe space to make those dialogues and initiatives happen.

Stéphane J.G. Girod Professor of Strategy and Organizational Innovation

Luxury 2050 Forum

The IMD Luxury 2050 Forum is a respected community that supports its members development and continuous learning. The community is made up of several hundred IMD alumni, working across a wide range of luxury industries. This is an ideal networking space for those working in the luxury brand industry.

MBA activities

Each year, recruiters like EssilorLuxottica, Cartier, Richemont and LVMH engage with IMD MBA participants and join IMD’s Career Development Center’s recruiting activities.

In 2020, a retail and luxury cluster was launched with a group of IMD MBA students to provide networking and mentoring opportunities for them with industry insiders. In 2022, we added an elective on the Fundamentals of Luxury Management to our MBA program for students interested in pursuing a career in Luxury brands.

IMD welcomes Luxury Bands to get in touch about remunerated internship for our students. Please contact our career development team for further information [email protected]

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Our programs

Reinventing Luxury Lab

Launched in 2017, the Reinventing Luxury Lab is an experiment-based strategy program that enables you to prototype and field proof the key elements you need to make your brand resilient and enduring.

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Custom programs

Our custom programs focus on the unique opportunities and challenges facing the luxury sector. We work with some of the biggest names in the world across the automobile, cosmetic, fashion, watches and jewelry and accessories sectors to create programs that meet their specific needs.

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Foundations of Business

Our Foundations of Business program is aimed at ECAL Design master students and focuses on essential business concepts to prepare designers for professional life. This 3-day annual program coves a range of topics from freelancing to launching a start-up or working in-house for an established brand.