20230518-China_Initiative-Insights_And_Reserach-TopBanner-2880×1120-3-BlueFilter - IMD Business School

Research & Insights

We develop cutting-edge research on Chinese companies and China’s role in the world.

Research & Insights

We develop cutting-edge research on Chinese companies and China’s role in the world.

I BY IMD

20230322-China-Initiative-Five-trends-article-740x374 - IMD Business School

Five trends to watch in China in 2024

By Mark J. Greeven

I BY IMD

China’s automotive odyssey: From joint ventures to global EV dominance

By Mark J. Greeven, Wei Wei and Yueyuan Selina Xue

VoxEU

China Manufacturing - IMD Business School

China is the world’s sole manufacturing superpower: A line sketch of the rise

By Richard Baldwin

I BY IMD

HK_Wan_Chai_North_灣仔北_Grand_Hyatt_Hotel_保利集團_Poly_Auction_preview_exhibits_拍賣_Moutai_貴州茅台酒_Maotai_大麯白酒_Sept_2017_IX1_05_wine_bottles-1440×962 - IMD Business School

Hard facts about Chinese companies: Unearthing the art of being competitive in a Chinese market

By Mark J. Greeven

I BY IMD

To innovate successfully for Asia, innovate within Asia

By Mark J. Greeven

I BY IMD

Can CATL power the future?

Harvard Business Review

How Chinese companies are reinventing management

By Mark J. Greeven and Katherine Xin

MIT SLOAN MANAGEMENT REVIEW BLOG

FALL22-Thompson-1290×860-1 - IMD Business School

Why innovators in China stay close to the market

By Neil C. Thompson, Didier Bonnet, Mark J. Greeven, Wenjing Lyu and Sarah Jaballah

I BY IMD

Learning from the locals: how to innovate in China

By Mark J. Greeven, Erik Walenza-Slabe and Yunfei Feng

I BY IMD

How China’s retail revolution puts consumers’ needs at the center

By Winter Nie, Mark J. Greeven and Philip Rosenzweig

I BY IMD

China’s leveraging of technology to reinvent retail can serve as inspiration for other Asian markets

By Mark J. Greeven

CEO TODAY

Celebrity selling: Are CEOs set to revolutionise retail？

By Winter Nie, Mark J. Greeven, Yunfei Feng and James J. D. Wang

I BY IMD

Grow an ecosystem to cut complexity and boost your business

By Mark J. Greeven

Harvard Business Review

How Chinese retailers are reinventing the customer journey

By Mark J. Greeven, Katherine Xin and George S. Yip

Case Study

Midea: The digital transformation of a home appliances giant

Over the past decade, Asian companies have been launching accelerated and wide-ranging digital transformation initiatives. This has enabled some of them to become leading national and even international players, as well as digital pioneers in thei…

By Mark J. Greeven, Yunfei Feng and Wei Wei

Best-selling Case Study

Transforming Geely: From fridges to motorcycles to EVs … to?

The case is about the continuous entrepreneurial transformation, over two decades, of a company in terms of increasingly advanced technologies and international product markets. It describes how Geely, a leading player in the global automotive ind…

By Mark J. Greeven, Patrick Reinmoeller, Lisa Simone Duke and Wei Wei

Case Study

CATL: Global battery supremacy (Mini case)

Contemporary Amperex Technology Co Ltd (CATL) was founded in 1999 under the name ATL. Initially, it had no technology of its own, and the founder, Zeng Yuqun, traveled to the US and acquired a patent for a lithium-ion polymer (LiPo) battery from B…

By Mark J. Greeven, Yunfei Feng and Patrick Reinmoeller

Case Study

Youhualin: Digitizing the supply chain in China (Mini case)

Youhualin, a Chinese technology company driven by operations research, artificial intelligence and big data technology, provides intelligent decision-making solutions to help companies optimize operational issues that have been persistent pain poi…

By Mark J. Greeven, Patrick Reinmoeller, Yunfei Feng and Erik Walenza-Slabe

Case Study

SEA: A $140 billion hidden Alibaba? (Mini case)

Sea Limited, founded in Singapore in 2009, is a consumer internet company. It started out as Garena, a digital entertainment company (like Tencent), then expanded to e-commerce (like Alibaba), and then digital payments and financial services (like…

By Mark J. Greeven, Patrick Reinmoeller and Yunfei Feng

Case Study

Pop Mart: LEGO or Disney? (Mini case)

In June 2020, Pop Mart, a 10-year history Chinese trendy toy company achieved market value of US$15 billion, higher than LEGO or Hasbro. Pop Mart toys are not traditional; they are not for kids but for Generation Z. It’s business model uses innova…

By Mark J. Greeven, Patrick Reinmoeller and Yunfei Feng

Case Study

Shein: Another Amazon or terminator of Zara? (Mini case)

As an international B2C fast fashion e-commerce platform established in Nanjing, SheIn’s business model seems to be more superior than Zara. It is faster, it has more products, the price is lower. SHEIN uses a revolutionary supply chain management…

By Mark J. Greeven, Patrick Reinmoeller and Yunfei Feng

Case Study

Ping An: How a Chinese insurance firm became a tech giant (B)

While Ping An is so successful to transform and reinvent itself to a tech giant, it discovered the demand of small and medium sized financial institutions to deploy technology. In December 2015, Ping An set up OneConnect, a fintech spinoff, to exp…

By Howard H. Yu, Yunfei Feng and Anouk Lavoie

Case Study

Ping An: How a Chinese insurance firm became a tech giant (A)

The case illustrates how Ping An can anticipate digital trends such as cloud computing and evolve from its core business to expand to new areas. Ping An began by selling property and casualty insurance but soon expanded to banking and financial se…

By Howard H. Yu, Yunfei Feng and Anouk Lavoie

Case Study

XCMG: Digital business transformation of a manufacturing giant

This case was written in 2019, 10 years after Xuzhou Construction Machinery Group Co. Ltd. (XCMG) initiated its SAP ERP project in 2009. The digital transformation of XCMG has been so fast, that within less than 10 years, it developed from this in…

By Mark J. Greeven and Yunfei Feng