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Case Study

Benka Babyfood

By Anand Narasimhan and Aparna Mohan Dogra

2 pages

December 2008

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Reference: IMD-4-0299

The Benka Babyfood case study is about an expatriate woman candidate being considered by a western company entering India with a joint venture partner. The case discussion follows with an exercise in selecting the most appropriate candidate to lead the venture based on several criteria like the candidate’s personality traits, family support, position in the organization and so on. The criteria are ranked based on individual and group rankings.

Learning Objective

This case sets the background to understand the dynamics of individual and group decision making.

Keywords

Expatriation, Gender, Food

Settings

World/global, India
Consumer Goods, Food and Beverage
2008

Type

Generalized Experience

Available Languages

English

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