Crotonville: Revolutionizing GE’s culture, strategy and leadership
Case Study

Crotonville: Revolutionizing GE’s culture, strategy and leadership

14 pages
July 2018
Reference: IMD-7-1912

This case overviews the significant redesign of the flagship leadership programs at GE’s world-renowned corporate university (Crotonville). The trigger for the redesign was the shift in GE’s strategy – to become the dominant digital industry company. The case reviews the key design decisions for the three executive leadership programs – EDC, BMC and MDC. learning objective: The key learning objective is to examine the “fit” of how to design learning programs to “fit” the strategy of the firm.

Human Resources, Corporate Academy, Corporate University, Program for Executive Development
United States of America
General Electric
Field Research
© 2018
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