- IMD Business School
News Stories · Entrepreneurship

IMD Startup News: SimplicityBio acquired

The healthcare A.I. company previously won the IMD Startup Competition
March 2019

SimplicityBio, an early-stage healthcare AI company based in Lausanne, Switzerland, has been acquired by US-based Precision for Medicine, the first biomarker-driven clinical development organization. SimplicityBio, a winner of the IMD Startup Competition, worked with the IMD Executive MBA class, and accompanied them to Silicon Valley in September 2017.  As part of their “real learning” assignment, the EMBAs pitched SimplicityBio to bay area Venture Capitalists.

Dr. Matthew Hall, SimplicityBio’s CEO, commented: “Winning the IMD startup competition was both a recognition and an incredible learning experience. Having the opportunity to have seasoned executives examine and challenge our assumptions allowed us to put them into perspective. The key learning from the EMBAs, especially for me, who has never worked in a large corporation, is that even if we do live in two very different worlds as executives, we all have problems that we need to solve. We therefore succeed as a startup if we make it our duty to understand and solve a problem. Technology is a means, not an end. Collaborating with the EMBAs and tackling this as a team, and then witnessing them in front of the investors, was a pivotal moment for SimplicityBio.

When asked by IMD whether this event was good for them, Matthew responded: “It is a great outcome for the team and the company. It will allow us to grow the technology and the company with the backing of a fast-growing organization. Precision for Medicine has the means and expertise to take us to the next level, and, on the personal side, like most startups, we’ve been through some arduous times, bootstrapping ourselves, so we relish the chance to work with them”.

Prof. Jim Pulcrano, who is responsible for the IMD Startup Competition and runs the Silicon Valley module of the EMBA, stated: “We believe that all executives should have a deeper understanding of entrepreneurship and innovation. Their companies’ survival, and their careers, depend on this. Society is moved forward by entrepreneurs like Matthew and his cofounder, Pedro Faustino, and at IMD we believe it’s crucial that our EMBAs learn from them by working with them”.

Read more: IMD Startup Competition 2018/2019

Find out more about the IMD EMBA

Latest
News Stories Leadership Sustainability
IMD case recognized at The Case Centre Awards and Competitions 2024
IMD Professors Julia Binder and Heather Cairns-Lee received the award in the Outstanding Case Writer: Hot Topic category.
Alumni Stories
“I used to be an oil engineer, now I’m an engineer in emotions”
From oil to chocolate – how Norwegian Alumni Club President Sigmund Festøy (MBA 1992) transitioned to the food industry and learned about the importance of emotions in B2C.
“I used to be an oil engineer, now I’m an engineer in emotions”
News Stories China
Alibaba posts weaker than expected results – but new IMD research shows company strategy is still delivering value
Alibaba, China’s US-listed e-commerce giant missed market expectations for revenue in the December quarter, but announced it is boosting the size of its share buyback program by $25 billion, as shares jumped 5% on the news and then settled back to a 5% discount on the day.
Alibaba posts weaker than expected results – but new IMD research shows company strategy is still delivering value