Assess your question style

Leader’s Question Mix

The art of asking smarter questions

Start your assessment now

Read the HBR article

Assess your question style

Leader’s Question Mix

The art of asking smarter questions

Start your assessment now

Read the HBR article

Unique methodology

Based on IMD research

Fee

CHF 59 per assessment

100% online

Self-paced

Personalized report

Tailored to your profile

Make better decisions by asking better questions

In today’s dynamic business environment, asking the right questions can mean the difference between success and stagnation. Unlike fields such as law or medicine, where professionals receive extensive training, business leaders often face complex decisions without a structured approach to inquiry.

The “Leader’s Question Mix”, developed by experts Arnaud Chevallier and Frédéric Dalsace, is a cutting-edge tool that helps you evaluate your current question mix, refine your inquiry strategies, and enhance your decision-making process.

This tool not only provides a practical framework for asking the five essential types of questions—investigative, speculative, productive, interpretive, and subjective—but also enhances the effectiveness of your inquiries with tailored guidance and expert insights.

Enhance decision-making

Ask the right questions to guide your team towards clear, confident decisions that drive success.

Support innovation

Unlock breakthrough ideas by challenging assumptions and encouraging forward-thinking exploration.

Unify your team

Address the core issues that matter most, ensuring alignment and a shared vision for the future.

Leverage expert insights

Gain access to top-tier faculty expertise that enhances the quality and impact of your questions.

Tailored guidance

Receive personalized feedback on your question mix, ensuring maximum relevance and effectiveness.

Worthwhile time investment ⭐⭐⭐⭐

“Brilliant experience that deepened my self-awareness and decision-making preferences. A worthwhile 45-minute investment that’s already improving my daily actions.”

Great insights for teams ⭐⭐⭐⭐

“The survey provided such great insights that I want to leverage it with our leadership team. It could be an excellent tool for addressing our decision-making biases during team reflection sessions.”

Fresh perspective ⭐⭐⭐⭐

“Getting a fresh perspective on my question preferences gave me brain food for weeks ahead. Time well spent getting to know myself better!”

Practical thought-provoker ⭐⭐⭐⭐

“Love it! Both thought-provoking and practical – exactly what I needed.”

What you can expect from the “Leader’s Question Mix”

Assess your mix

Evaluate your question mix with a unique analysis developed by IMD faculty.

Get your personalized report

Access your personalized question mix profile in a detailed report.

Access explanatory videos

Interpret your results with tailored videos based on your unique profile.

Get started with your assessment

Click the “enroll now” button below to get started

Start the process by accessing the online platform. Simply create an account, and you’re ready to get started.

Select the number of assessments needed

Whether for yourself or your team, choose the number of assessments required, and proceed with your purchase.

Complete payment and access the tool

After payment, you’ll receive a confirmation email with login details to access your Leader’s Question Mix assessment.

Complete the assessment

Once your assessment is completed, you’ll receive your personalized report directly in the platform, along with support to help interpret your results.

Ready to evaluate YOUR Leader’s Question Mix?

Empower your leadership and teams to navigate complexities with clarity, foster innovation, align your team’s vision, and drive strategic action. Get started now to uncover new possibilities and achieve impactful outcomes in every decision-making scenario.

Leader’s Question Mix

The art of asking smarter questions

Arnaud Chevallier

Professor of Strategy

Arnaud Chevallier is Professor of Strategy. He helps executives solve complex problems and make better decisions under uncertainty. His research, teaching and consulting draw on empirical findings from diverse disciplines to provide concrete tools that prepare executives to manage the strategic challenges they face in today’s dynamic global marke…

Frédéric Dalsace

Professor of Marketing and Strategy

Frédéric Dalsace is Professor of Marketing and Strategy. He focuses on two distinct areas: B2B issues such as customer centricity, buyer-seller relationships, and value management, as well as sustainability strategies, including inclusive business models. He believes that companies need to rethink their approach to customer centricity. He says…

Leadership Question Mix - IMD Business School

HBR Article

The Art of Asking Smarter Questions

With organizations of all sorts facing increased urgency and unpredictability, being able to ask smart questions has become key. But unlike lawyers, doctors, and psychologists, business professionals are not formally trained on what kinds of questions to ask when approaching a problem. They must learn as they go. In their research and consulting, the authors have seen that certain kinds of questions have gained resonance across the business world.

by Arnaud Chevallier, Frédéric Dalsace, and Jean-Louis Barsoux

From HBR Magazine (May-June 2024)

Read the article