Wendy Simpson in China (B) (Overhead case)
The B case describes the company’s choice of options presented in the A case, and the arising governance and operational issues, including: forming the top management team, staff morale, downsizing, corporate branding, building a sales force, new product development, and global manufacturing & technology leadership. Participants are encouraged to share their own experience and thoughts during the discussion. With the supplementary slides on “what happened in reality,” shown in the teaching note, and a video featuring Simpson, the instructor can show participants how these issues were dealt with. Participants will be able to appreciate Simpson’s challenges arising from the cultural differences between the Western and Chinese sides, and the gap between the mindsets and behaviors developed in the Chinese SOE environment and those developed in international businesses. They will also realize how Simpson’s role had expanded in this dynamic China market.
1997-2004
Cranfield University
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Harvard Business School Publishing
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in WEF Forum 22 April 2024
in Harvard Business Review May-June 2024, vol. 102, issue 3
Case reference: IMD-7-2548 ©2024
in I by IMD 22 March 2024
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in WEF Forum 22 April 2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Harvard Business Review May-June 2024, vol. 102, issue 3
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-7-2548 ©2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 22 March 2024
Research Information & Knowledge Hub for additional information on IMD publications