Novartis: Strategic position in the life sciences industry (A)

Thinking about a career change? Keen to move industry or transition into a new role? IMD professors share the best advice they have received or gleaned over their careers.

Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. This short guide will help you target customers more effectively. Marketing campaigns for sustainable offerings often fail, leaving busine...

Here are three strategic lessons from the tramp shipping industry.

Companies need clear guidance to achieve sustainable business transformation. A practical roadmap identifying drivers for effective change can make success more likely.

Why the market for new year predictions is broken and how executives can better use forecasts to discern the implications for their companies.

Power is neither good nor evil; nor is it the ultimate goal. The chief aim is to show leadership, which comes down to how you use your power. Power is neither good nor evil; nor is it the ultimate goal. The chief aim is to show leadership, which c...

GenAI is becoming a more common feature of the supply chain function, but significant areas of opportunity remain, suggests IMD’s Carlos Cordon

In today’s rapidly changing world, the urgency to maintain focus on sustainability has never been greater. While the triple planetary crisis of climate change, biodiversity loss, and pollution demands immediate action, new challenges such as geopo...

With fact-checking out and community-driven moderation in, Meta is betting big on free speech – but critics warn the move could open the floodgates for disinformation and online harm.

Strategic thinking is key to success. Overcome common excuses and develop the skills to navigate change, drive innovation, and prepare for future business challenges.