This case challenges students to take a holistic view and analyse root causes ranging from management support, integration of company and supply chain strategy onto cross-functional engagement and required decision-rights to formulate a call for action towards top management to turn supply chain into a competitive advantage. The reader will need to acknowledge supply chain performance drivers (e.g. SKU portfolio complexity) outside logistics and warehouse management that would need to be integrated into their final recommendation. The case can be used effectively to motivate the relevance of supply chain management towards a general management audience or to summarize a series of lectures on supply chain management at the end inviting the participants to draw up an integrative proposal for improvement.
Assess the overall positioning of supply chain management in a generic setting. Root cause analysis taking a holistic view to draw up a consistent call for action towards top management.
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