Dr. Jialu Shan  

Economist, Scholar in Asian and Emerging Markets 



Jialu's research areas include digital business transformation, business model innovation and new practices, and corporate governance practices. She is particularly interested in Asian market.

She obtained her PhD degree in Economics (management) from the Faculty of Business and Economics at the University of Lausanne (HEC, Lausanne) in 2012. Before joining IMD she worked as a lecturer at the International Hotel School of César Ritz Colleges in Brig, Switzerland.


Jialu has published works on a variety of topics, including business model innovation and digital innovation in the Asian market.


Academic Journals

Liu, Z., Shan, J. Glassey-Balet, N. and Fang, G. (2017). Semantic Social Media Analysis of Chinese Tourists in Switzerland. Information Technology & Tourism, 17(2), 183-202.

Strebel, P., Cordin, M. and Shan, J. (2016). Competitive profits and the annual report: Measuring the sustainable business. Journal of Business Strategy, 37(2), 42-49.

Liu, Z. Shan, J. and Pigneur, Y. (2016). The role of personalized services and control: An empirical evaluation of privacy calculus and technology acceptance model in the mobile context. Journal of Privacy and Security, 12(1-3), 123-144.

Shan, J. (2012). Three essays on governance practices in different environmental contexts: Using inter-discipline approaches at different organizational levels, Doctoral dissertation, University of Lausanne

Burkert, M., Ivens, B. S., and Shan, J. (2012). Governance structures in international buyer-supplier relationships: an empirical test. Industrial Marketing Management, 41 (3), 544-556.


Liu, Z, Shan, J. Bonazzi, R. and Pigneur, Y. (2014). Privacy as a trade-off: introducing the notion of privacy calculus for context-aware mobile applications. 47th Hawaii International Conference on System Science, Hawaii

Shan, J. and Dong, M. (2012). Uncertainty judgment on revenue recognition under IFRS: with different earnings incentives. American Accounting Association Annual Meeting, Washington DC, US.

Shan, J. and Dong, M. (2012). Financial determinants and comprehensive income reporting: The case of US commercial banks. 35th European Accounting Association Annual Congress, Ljubljana, Slovenia

Ivens, B. S., and Shan, J. (2008). Governance mechanisms in international business relationships: an empirical test. In Proceedings of the 24th Annual Conference of the Industrial Marketing & Purchasing Group, Uppsala.

Case Studies

Yu, H., Shan, J. (2018). Disrupting the disruptors: How Ovopark breathes new life into the bricks-and-mortar store, IMD-7-2046, IMD Business School, Lausanne.

Wade, M., Fang, Y., Shan, J. and Yang, Y. (2016). Uber takes on China, IMD-7-1807, IMD Business School, Lausanne.

Cantale, S., and Shan, J. (2013). Microsoft’s acquisition of Skype, IMD-1-0337, IMD-1-0337T, IMD Business school, Lausanne.

Szekely, F., Shan, J., and Chaffin, Ed. (2013). IMD high performance leadership, IMD Business school, Lausanne.

Articles and Reports

Yu, H and Shan, J. (2019). How to make AI transformation more likely to succeed. Chapter included in report “AI & the Future of Work”, Credit Suisse Research Institute Davos Edition 2019. Available at https://www.credit-suisse.com/corporate/en/research/research-institute.html

Wade, M. and Shan, J. (2019). TikTok: the world’s most valuable startup that you’ve never heard of. Original published in the Conversation (available at https://theconversation.com/tiktok-the-worlds-most-valuable-startup-that-youve-never-heard-of-109302), also published in Channel New Asia, Slate.fr, Tech Central (South Africa), Business Standard (India), International Business Times, and a few others. Also published in the Conversation French.

Wade, M. and Shan, J. (2018). Alibaba’s Singles’ Day report card: Both impressive and disappointing. Original published in WWD Think Tank (available at https://wwd.com/business-news/business-features/think-tank-singles-day-1202906520/), also published in Lednytt (Norway), Nettavisen (Norway), Retail Magisinet (Norway), Företagande (Sweden).

Shan J. and Wade, M. (2018). The digital giants in 2018. Tomorrow’s Challenge, June 2018. https://www.imd.org/research-knowledge/articles/digital-giants-in-2018/

Yu, H. and Shan, J. (2018). Staying in front needs more than cash and being fast. South China Morning Post. December 8, 2018.

Wade, M. and Shan, J. (2018). How China is rebooting retail. Original published in the Conversation (available at https://theconversation.com/how-china-is-rebooting-retail-92982), also published by the World Economic Forum and Scroll India, and Alibaba’s Newsletters.

Wade, M. and Shan, J. (2018). The red envelope war in 2018. Tomorrow’s Challenge, February 2018. https://www.imd.org/research-knowledge/articles/the-red-envelope-war-in-2018/ 

Wade, M. and Shan, J. (2017). The Chinese digital giants – coming to a store near you! Tomorrow’s Challenges, December 2017. https://www.imd.org/research-knowledge/articles/the-chinese-digital-giants-coming-to-a-store-near-you/, also published in Business World (Philippines)

Wade, M., Shan, J. and Noronha, A. (2017). Life in Digital Vortex: the state of digital disruption in 2017. https://www.imd.org/research-knowledge/reports/digitalvortex/

Wade, M. and Shan, J. (2016). The red envelope war: Hongbao have become the latest battleground between China’s two digital behemoths. Tomorrow’s Challenges, April 2016. https://www.imd.org/research-knowledge/articles/the-uneasy-truce-between-alibaba-and-tencent-is-over/ 

Wade, M., Shan, J., and McTeague, L. (2016). Strategies for responding to digital disruption. IMD Insight, no. 59. https://www.imd.org/research-knowledge/articles/strategies-for-responding-to-digital-disruption2/ 

Wade, M. and Shan, J. (2016). The battle for digital disruption: startups vs incumbents: Which do executives perceive as their main threats?. Tomorrow’s Challenges, March 2016. https://www.imd.org/research-knowledge/articles/the-battle-for-digital-disruption-startups-vs-incumbents/ 

Wade, M. and Shan, J. (2016). Global differences in the digital vortex: Executives from developed and developing countries see disruption in a different light. Tomorrow’s Challenges, February 2016. https://www.imd.org/research-knowledge/articles/global-differences-in-the-digital-vortex/