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How Swarovski used GenAI at scale to generate real profit

2 hours ago • by Stéphane J. G. Girod, Rajashree Rane in Artificial Intelligence • 7 min read

The Austrian crystal company achieved over 5% contribution to digital commerce with less than 1% of digital budget by emphasizing a value-first approach, its Chief Digital and Information Officer told IMD’s Luxury...

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Consumer Goods

Rethinking sustainability: Why customer value comes first

A new book challenges the conventional belief that sustainability alone drives customer purchases. In a webinar hosted by Karl Schmedders, the book’s co-author, Goutam Challagalla, explains how companies can make sustainability scalable by making it an enabler of innovation and growth.

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