
Hacking Digital 2: How to make the CDO role a success
The tenure of a Chief Digital Officer (CDO) is relatively short due to a variety of factors. To avoid costly mistakes, design the role around the four key actions below - but...
by Michael R. Wade, Didier Bonnet, Tomoko Yokoi, Nikolaus Obwegeser Published October 9, 2025 in Brain Circuits • 4 min read
Ramp up digital skills and knowledge quickly through a combination of in-house training, external education, and recruiting external talent (but engage and retrain people first, rather than constantly hiring externally).
Identify information gaps before training and test people afterwards to determine their proficiency with the new knowledge. Reinforce the training until new skills are mastered.
Create a culture of self-directed learning and nurture proactive, lifelong learning. This builds a workforce that learns how to learn continuously on its own.
Encourage appropriate risk-taking, and reward employees for lessons learned and self-development.
Support collaboration across organizational boundaries and make learning accessible and broadly available.
A broad base of transferable skills is more valuable than deep skills in a single area. Hire digital all-rounders who can work with multiple digital technologies and operating environments.
People learn in different ways, so offer a variety of options, such as classroom learning, online learning, peer-learning, video learning, etc. Learning gaps are also different and should not be targeted in the same way, so provide sufficient diversity to suit different needs.
Assemble an advisory group comprising learners from various levels across the organization to inform people about the latest technologies that might impact the business, and ensure that the group gets time on the leadership agenda to share its insights.
Provide inducements for learning, such as resources to pursue learning and for sharing that learning with others. Incentives might also include dedicated time for learning.
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All views expressed herein are those of the authors and have been specifically developed and published in accordance with the principles of academic freedom. As such, such views are not necessarily held or endorsed by TONOMUS or its affiliates.
TONOMUS Professor of Strategy and Digital
Michael R Wade is TONOMUS Professor of Strategy and Digital at IMD and Director of the TONOMUS Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.
Professor of Strategy and Digital Transformation
Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and program co-director for Digital Transformation in Practice (DTIP). He also teaches strategy and digital transformation in several open programs such as Leading Digital Business Transformation (LDBT), Digital Execution (DE) and Digital Transformation for Boards (DTB). He has more than 30 years’ experience in strategy development and business transformation for a range of global clients.
Researcher, TONOMUS Global Center for Digital and AI Transformation
Tomoko Yokoi is an IMD researcher and senior business executive with expertise in digital business transformations, women in tech, and digital innovation. With 20 years of experience in B2B and B2C industries, her insights are regularly published in outlets such as Forbes and MIT Sloan Management Review.
Professor and Director at the Institute for Information Systems and Digital Transformation
Nikolaus Obwegeser is a professor and Director of the Institute for Digital Technology Management at Bern University of Applied Sciences and an expert in digital business transformation and innovation. His articles have been published in MIT Sloan Management Review, Technovation, and the Journal of Product Innovation Management. Prior to joining IMD, he was an associate professor of information systems at Aarhus University in Denmark. He provides advisory and consulting services for public and private organizations.
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