Share
Facebook Facebook icon Twitter Twitter icon LinkedIn LinkedIn icon Email

Brain Circuits

Spot the difference: ESG and sustainability

Published August 5, 2025 in Brain Circuits • 3 min read

The terms ā€œESGā€ (environmental, social, and governance) and ā€œsustainabilityā€ are often used interchangeably, but they are not the same. Understanding the distinction is crucial for business leaders who want to make informed decisions about their company’s future. Test your knowledge of each below and read on to see how they fundamentally differ.

  1. Which could be described as an ā€œoutside-inā€ approach?

    • a. Sustainability
    • b. ESG

    Answer: (b). ESG is fundamentally an ā€œoutside-inā€ approach, where the goal is to assess how external environmental, social, and governance issues could affect a company’s financial performance.

  2. Which is more concerned with the effect that a company has on the environment and society?

    • a. Sustainability
    • b. ESG

    Answer: (a). Sustainability focuses on the effect that a company’s operations have on the environment and society; hence, it could be said to take an ā€œinside-outā€ approach.

  3. Which approach provides a framework for evaluating a company’s risk profile?

    • a. Sustainability
    • b. ESG

    Answer: (b). ESG identifies and manages the financial risks associated with environmental, social, and governance factors.

ā€œESG is about protecting the company's value by minimizing these risks, it is aligned with traditional financial management practices.ā€

Understanding the difference

ESG

ESG concerns investment criteria: investors evaluate a company’s risk profile and financial performance based on environmental, social, and governance factors; hence, it serves as a framework to identify and manage the financial risks associated with these factors.

And because ESG is about protecting the company’s value by minimizing these risks, it is aligned with traditional financial management practices – risk mitigation and ensuring that the company remains a sound investment.

Issues include:

  • Carbon emissions, water use, waste management, and biodiversity (environmental).
  • Labor practices, human rights, community engagement, and customer privacy (social).
  • Corporate governance structures, board diversity, executive compensation, and transparency (governance).
Instead of focusing on financial returns, sustainable businesses consider the social and environmental value they create.

Sustainability

Sustainability, by contrast, focuses on the effect that a company has on the environment and society – it’s about how company operations affect the world. This people- and planet-centric approach goes beyond risk management to consider the broad implications of business decisions. True sustainability aims not only to minimize harm but to create positive impact – whether through reducing environmental footprints, enhancing social equity, or driving economic inclusivity.

Sustainability is also about redefining value creation. Instead of focusing on financial returns, sustainable businesses consider the social and environmental value they create.

Issues include:

  • Paying fair wages throughout the supply chain.
  • Investing in renewable energy (even if it’s more expensive in the short term).
  • Developing products that promote health and well-being.
True sustainability requires going beyond risk management by actively seeking opportunities for positive impact

Key learnings

Business leaders must recognize that while ESG considerations are essential, they should not be the end goal: focusing on ESG can lead to a ā€œtick-boxā€ mentality, emphasizing compliance rather than transforming the business for long-term sustainability.

True sustainability requires going beyond risk management by actively seeking opportunities for positive impact. This might mean decisions that are costly in the short term but that target value-creation and contribute to a more sustainable and inclusive future.

Authors

Julia Binder

Julia Binder

Professor of Sustainable innovation and Business Transformation at IMD

Julia Binder, Professor of Sustainable Innovation and Business Transformation, is a renowned thought leader recognized on the 2022 Thinkers50 Radar list for her work at the intersection of sustainability and innovation. As Director of IMD’s Center for Sustainable and Inclusive Business, Binder is dedicated to leveraging IMD’s diverse expertise on sustainability topics to guide business leaders in discovering innovative solutions to contemporary challenges. At IMD, Binder serves as Program Director for Creating Value in the Circular EconomyĀ and teaches in key open programs including the Advanced Management Program (AMP), Transition to Business Leadership (TBL), TransformTech (TT), and Leading Sustainable Business Transformation (LSBT). She is involved in the school’s EMBA and MBA programs, and contributes to IMD’s custom programs, crafting transformative learning journeys for clients globally.

Knut Haanaes

Knut Haanaes

Lundin Chair Professor of Sustainability at IMD

Knut Haanaes is a former Dean of the Global Leadership Institute at the World Economic Forum. He was previously a Senior Partner at the Boston Consulting Group and founded their first sustainability practice.Ā At IMD he teaches in many of the key programs, including the MBA, and is Co-Director of the Leading Sustainable Business Transformation program (LSBT) and the Driving Sustainability from the Boardroom (DSB) program. His research interests are related to strategy, digital transformation,Ā and sustainability.

Related

Learn Brain Circuits

Join us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes.
Ā 
Read moreĀ 

Explore Leadership

What makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
Ā 
Read more

Join Membership

Log in here to join in the conversation with the I by IMD community. Your subscription grants you access to the quarterly magazine plus daily articles, videos, podcasts and learning exercises.
Ā 
Sign up
X

Log in or register to enjoy the full experience

Explore first person business intelligence from top minds curated for a global executive audience