
How to be remembered for the right reasons #2: Get into their world
In the second of a five-part series on effective communication for leaders, Robert Vilkelis sets out a four-step framework for translating your expertise into audience impact. ...
by Jennifer Jordan Published January 14, 2025 in Brain Circuits • 3 min read
Authenticity is a buzzword heard everywhere in leadership circles today. We’re constantly bombarded with injunctions to be our “authentic selves.” But what does authenticity mean in the context of the workplace? It can be defined as the state of self-actualization and congruent behavior where our actions are in harmony with our values (but because it is, by definition, a subjective concept and self-reported, it is hard to objectively quantify).
Behaving authentically as a leader has many virtues. Staying true to yourself helps foster honesty and trust and requires less cognitive effort while not being true to your core values can be exhausting – leading to inner turmoil and risking the creation of corporate clones.
There are also benefits to blending in, such as reducing conflicts and (potentially) gaining respect, especially in diverse and global business environments. The reality of organizational culture often demands a measure of adaptability, leading to what organizational scholar Herminia Ibarra calls being a “chameleon” in the workplace.
However, the dichotomy between authenticity and fitting in is not as straightforward as it seems. Authenticity is often portrayed in binary terms, yet its implications are nuanced. For instance, while it is associated with building trust, authentic behavior may inadvertently cause offense or alienation, keeping you from connecting with others. Ultimately, leadership is best served by connection.
What does this mean for leaders navigating the authenticity paradox?
Fostering a workplace culture that values authenticity while understanding and accommodating the emotional complexities of individuals is key to navigating the authenticity paradox in the workplace.
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Social psychologist and Professor of Leadership and Organizational Behaviour at IMD
Jennifer Jordan is a social psychologist and Professor of Leadership and Organizational Behavior at IMD. Jennifer’s teaching, research, and consulting focus on the areas of digital leadership, ethics, influence, and power. She has received specialized training and certifications in lie and truthfulness detection, as well as in conflict resolution within organizations. She is Program Director of the Women on Boards and the Leadership Essentials program, and co-Director of the Leading Digital Execution program.
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