How to face digital disruption in a 2 minutes video by Michael WADE

Take 3 minutes and change your marketing perspective

Program Director, Professor Stefan Michel, explains marketing from a business perspective and makes the integration into business units.

More specifically, you'll learn about:
- the explicit link between marketing and finance
- the usage of data and insights to drive the marketing approach
- how models forces to make explicit assumptions

Read Stefan's latest articles to get a deeper understanding of marketing management:

GLC unique features

GLC online courses are designed for ambitious executives who want to get ahead in business and need more flexibility to learn.

The courses are delivered 100% online. You choose the best learning pace for yourself and access the weekly material in your own time. The courses are a combination of videos, case studies, readings individual assignments, virtual group work, final assessment/capstone project and with personalized feedback from an IMD coach. 

You need 4-6 hours of study per week to complete the 8-week course and receive IMD certification. For any questions still to be answered, please read the  FAQ or contact a Program Advisor.

Next session: May 8 to June 30, 2016

Limited places available. Reserve now.