To lead strategic initiatives through to successful execution there are 7 important insights you must consider. IMD Professor of Strategy and Organization, Bettina Büchel, gives you the overview.


Why this online course is for you

Understand and overcome the key challenges that come with driving strategic change, and build the pragmatic frameworks to successfully steer your strategic initiative. This program enables you to:

  • Gain insights into the drivers of successful execution
  • Link your initiative to your company’s overall strategy
  • Create a compelling vision for your initiative
  • Assess and manage crucial stakeholder relationships
  • Build momentum for change 
  • Establish a rigorous 60-day execution plan

Your profile for this online course

This program is designed for executives who are currently responsible for leading and successfully implementing a strategic initiative within their organization.

Online course overview 

You begin with an examination of current business models and their limitations when applied to today’s evolving environment. You will be progressively confronted with a variety of insights concerning where innovation comes from; how you can tap into the future today; strategies for giving a good idea a good chance and how you can foster and nurture a culture of innovation within your team. You will be challenged to test your assumptions and open yourself up to new ways of thinking and acting with respect to your strategic thinking. 

Individual assignments, virtual group work, case studies, video summaries, personalized feedback from your program  coach, exchanges with leaders from across the globe and peer reviews - are all combined to stimulate your thinking, unlock new insights, change habits, and firmly embed the learning in your specific business context. You will leave the program with innovative ideas to apply to your current and future business challenges.



  • You work with a dedicated personal coach to support you throughout your learning journey

  • You can develop a current project from your own business and apply what you learn to your context

  • You get IMD certification and become part of the outstanding professional IMD Alumni network



8 weeks of study, 4-6 hours per week.

The flexible schedule allows you to access the material in your own time and study at your pace. You must successfully complete all weekly assignments in order to finish the program and gain IMD certification. 



Program sessions 2017
LSI 1   Closed
LSI 2 September 4 - October 27


Fee 2017

CHF 3’900 for individual participants/ CHF 3’500 IMD alumni

Corporate Learning Network member corporations receive a number of complimentary seats. If you are applying via your company or corporation, please check internally that you are eligible to apply before submitting your application.

Participant feedback

Leading Strategic Initiatives is an outstanding experience. It created real value for my skills and had a direct impact in my day-to-day business.

Fabian Kühne

Senior Manager, Strategic Controlling & Systems FM, Daimler AG, Germany