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Digital Marketing Fundamentals is an on-demand online program that enables you to understand key digital marketing concepts and rethink your approach to digital marketing.
The program experience is specifically designed to:
Offered on demand, this online program enables you to learn at your own pace from anywhere in the world.
You will obtain an IMD certificate upon completion of this program.
You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.
Discover how digital is transforming the marketing landscape
Understand how to unearth and leverage customer insights
Grasp the key success factors to win in content marketing
Explore new approaches to segmentation
Learn how to purposefully leverage marketing data and AI
Get an innovative framework for achieving a quantum leap in value creation
for your customers
The Digital Marketing Fundamentals program is specifically designed to provide you with a stimulating and meaningful learning experience, while offering you the flexibility of learning at your own time and pace.
During the program, you will:
The Digital Marketing Fundamentals on-demand online program is designed for:
The program is designed by IMD Professor Goutam Challagalla, a leading expert and innovator in digital marketing, with 30 years of experience across B2B, B2C, and various industries.
He has worked with clients in a variety of industries including life sciences, agribusiness, technology/semi-conductors, manufacturing and chemicals industries, telecom, health care, FMCG, and professional services firms. Discover more about Professor Goutam Challagalla.
Start date: You can start the program anytime. Enroll and start your learning journey immediately.
Duration: You can complete the program at your own time and pace within a 12-month period. The program consists of 5 modules (4-6 hours' work per module) and a series of live webinars.
Fee: CHF 950
“Kill the buzzwords, ride the wave of transient advantage and think beyond a single stakeholder,” advises Professor of Strategy and Marketing Goutam Challagalla.
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No company can do without agility in their long-term strategy. Yet how would you define agility in the business context? Or are you convinced it’s just a buzzword?
The economic crisis caused by COVID-19 isn’t the first time in recent history that such a downturn has occurred. Companies can apply lessons learned from the past to secure their future.
IMD complies with applicable laws and regulations, including with respect to international sanctions that may be imposed on individuals and countries. This policy applies to all applications for IMD programs from individuals or organizations, and any commercial or non-commercial partnerships.
IMD business school rankings