About this program
This program helps you to better manage digital disruption and navigate through organizational transformation. Latest research indicates that by 2020, 4 of today’s top 10 companies by market share will be displaced, therefore it is essential to be well prepared today. The program teaches you to:
- Identify your challenges and opportunities for digital transformation
- Develop an effective digital strategy
- Employ tools and frameworks to manage the disruption and gain competitive advantage
- Create digital value for customers, employees, channel partners and wider stakeholders
- Become a more confident, agile innovator for your business
Who should attend
You are an individual or team who wants to know more about digital opportunities and threats and is involved in navigating the digital transformation in your organization.
You start the program by exploring the current state of digital disruption and how different industries are being impacted. The program uses the image of a vortex, which like a whirlpool, draws everything that surrounds it into its center. You see how your industry is also moving toward this “digital center” in which business models, offerings and value chains must be digitized to the maximum extent possible. You learn to identify competitive differentiators in this digital world and how to develop strategies (both offensive and defensive) that can bring advantage to your business. You identify your value drivers and learn how to combine multiple sources of value. You become more digitally agile.
Individual assignments, virtual group work, case studies, readings, video summaries, personalized feedback from your program coach, peer reviews with other participants from across the globe, and personal reflection moments – are all combined to stimulate your thinking, unlock new insights, change habits, and firmly embed the learning.
By the end of the program you will have practical tools and frameworks to help make the transformation happen in your organization.
You work with a dedicated personal coach to support you throughout your learning journey
You can develop a current project from your own business and apply what you learn to your context
You get IMD certification and become part of the outstanding professional IMD Alumni network
8 weeks of study, 4-6 hours per week.
The flexible schedule allows you to access the material in your own time and study at your pace. You must successfully complete all weekly assignments in order to finish the program and gain IMD certification.
CHF 3’900 for individual participants / CHF 3’500 IMD alumni
Corporate Learning Network member corporations receive a number of complimentary seats. If you are applying via your company or corporation, please check internally that you are eligible to apply before submitting your application.