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I by IMD is a business intelligence platform designed for today's leaders. We deliver expert-led insights, diverse perspectives, and practical learning tools to help decision-makers navigate critical business challenges.

Using the wind to analyse the wind direction for fog

Decision making in uncertain times: Why simple heuristics often trump complex models

6 hours ago • by Gerd Gigerenzer in Leadership • 6 min read

Leaders make gut calls every day. In uncertain environments, that is not a failure of rigor; it is often the smartest thing they can do. So why are so many afraid to...

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