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brand strategy

Four sustainability strategies for your brand

2 September 2022 • by Goutam Challagalla, Frédéric Dalsace in Videos

How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?...

How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?

In this webinar, Professors Goutam Challagalla and Frédéric Dalsace outline four winning sustainability strategies for brands and propose two key questions executives should ask themselves when considering which one might work best:

  • Are the larger sustainability gains in our hands or the hands of our users?
  • Will my sustainability strategy deliver larger gains in my playing field or in a new field?

Authors

Goutam Challagalla

Professor of Marketing and Strategy

Goutam Challagalla is Professor of Strategy and Marketing at IMD. His teaching, consulting, and research focuses on strategy with a focus on digital transformation, business-to-business commercial management, value-based pricing, sales management, distribution channels, and customer and service excellence. He is Faculty Director of the Digital Marketing Strategy (DMS) program, the Advanced Management program, the Marketing Strategy in the Digital Age program, the Digital Marketing Fundamentals program.

Frédéric Dalsace

Professor of Marketing and Strategy at IMD

Prior to IMD, Frédéric Dalsace spent 16 years as a Professor at HEC Paris where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Professor Muhammad Yunus. Prior to his academic life, he accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox) and as a strategy consultant with McKinsey & Company. He is Co-Program Director of the Leading Customer – Centric Strategies program.

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