Protecting luxury’s future by creating a positive impact strategy
Leaders must strategize on ways to put sustainability at the core of luxury brand desirability....
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2 September 2022 • by Goutam Challagalla, Frédéric Dalsace in Leading in turbulent times
How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?...
How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?
In this webinar, Professors Goutam Challagalla and Frédéric Dalsace outline four winning sustainability strategies for brands and propose two key questions executives should ask themselves when considering which one might work best:
Professor of Marketing and Strategy
Goutam Challagalla is Professor of Strategy and Marketing at IMD. His teaching, consulting, and research focuses on strategy with a focus on digital transformation, business-to-business commercial management, value-based pricing, sales management, distribution channels, and customer and service excellence. He is Faculty Director of the Digital Marketing Strategy (DMS) program, the Advanced Management program, the Marketing Strategy in the Digital Age program, the Digital Marketing Fundamentals program.
Professor of Marketing and Strategy at IMD
Prior to IMD, Frédéric Dalsace spent 16 years as a Professor at HEC Paris where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Professor Muhammad Yunus. Prior to his academic life, he accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox) and as a strategy consultant with McKinsey & Company. He is Co-Program Director of the Leading Customer – Centric Strategies program.
10 February 2023 • by Stéphane J. G. Girod in Leading in turbulent times • 7 min read
Leaders must strategize on ways to put sustainability at the core of luxury brand desirability....
2 December 2022 • by Patrick Reinmoeller in Leading in turbulent times • 6 min read
Leaders can harness their attention, motivation, capabilities and capacity to link strategy with culture, and reap benefits for every stakeholder....
2 September 2022 • by Goutam Challagalla, Frédéric Dalsace in Leading in turbulent times • 3 min read
How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?...
27 June 2022 • by Achim Hupperts, Jan Van der Kaaij in Leading in turbulent times • 8 min read
Making materiality the cornerstone of your sustainability strategy will help you to prioritize ESG issues to ensure they drive a business strategy that benefits both your organization and society...
13 May 2022 • by Öykü Işık in Leading in turbulent times • 8 min read
The pressure of digital transformation and geopolitical tensions are making organizations more vulnerable to cyberattacks. In this webinar, Professor Öykü Isik explained how companies can anticipate threats and execute best practices....
14 April 2022 • by Carlos Cordon in Leading in turbulent times • 6 min read
As we move towards a world of more constrained supply, companies will have to shift their focus to designing products and services around what is available and working more closely with suppliers...
11 March 2022 • by Patrick Reinmoeller in Leading in turbulent times • 5 min read
It often feels like there is a conflict between delivering profits, securing your organization’s financial interests, and achieving sustainability goals. However, it is possible to balance people, profit, and planet while ensuring...
11 February 2022 • by Stéphane J. G. Girod in Leading in turbulent times • 6 min read
Strategic agility is a difficult concept to unpack as there are so many ingredients to it. Two-thirds of participants in a webinar given by Professor Stéphane J.G. Girod said they considered it...
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