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Brain Circuits
Learn the five principles required for innovative thinking
by Cyril Bouquet, Michael R. Wade, Jean-Louis Barsoux Published August 16, 2022 in Brain Circuits • 2 min read
For business leaders who seek the holy grail of innovation there is good news on the horizon: there is an innovative way of thinking that can be taught and learned. Intorducing the ALIEN framework.
Leaders across all industries are struggling to stay ahead of the curve when it comes to innovation, and in the era of digital transformation where traditional business models are quickly becoming obsolete, it can be hard to know where to channel your energy. Through exhaustive research, we have identified the core principles that can help executives change their mindsets and foster positive innovation for themselves and their teams.
The framework dubbed ALIEN Thinking illustrates the five key patterns of thinking that distinguish innovators. This framework can be applied in your quest to become more creative and innovative.
The Core Principles of ALIEN Thinking
Attention: Focusing on a particular context or population to understand its dynamics and latent needs. This requires the ability to look beyond your normal point of view and assess whether you are seeing the whole picture. You naturally gravitate toward ideas that fit with what you already believe to be important, but the ALIEN framework teaches you to expand the scope of our attention to see the larger reality.
Levitation: Stepping back to reflect on the situation and make sense of it. This is often overlooked, but a relaxed brain can engage in more freewheeling thinking.
Imagination: Envisioning that which does not yet exist and generating avant-garde ideas, often through playfulness.
Experimentation: Turning a promising idea into a workable solution that addresses a real need. The aim of testing is to improve, not just to prove.
Navigation: Adjusting to the forces that can make or break your solution. You must consider all stakeholders as you move our ideas forward by becoming a “diplomatic rebel” to ensure buy-in of people who might be skeptical.
One of the key findings of our research is that people can successfully learn this type of thinking. Using the right tools, anyone can train themselves to think like an innovator. If you would like to know more, the book is out now: ALIEN Thinking: The Unconventional Path to Breakthrough Ideas,
Authors

Cyril Bouquet
Professor of Innovation and Strategy at IMD
Cyril Bouquet is Director of the Innovation in Action program, co-Director of the TransformTECH program and the Business Creativity and Innovation Sprint. As an IMD professor, his research has gained significant recognition in the field. He helps organizations reinvent themselves by letting their top executives explore the future they want to create together.

Michael R. Wade
TONOMUS Professor of Strategy and Digital
Michael R Wade is TONOMUS Professor of Strategy and Digital at IMD and Director of the TONOMUS Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.

Jean-Louis Barsoux
Research Professor at IMD
Jean-Louis Barsoux helps organizations, teams, and individuals change and reinvent themselves. He was educated in France and the UK, and holds a PhD in comparative management from Loughborough University in England. His doctorate provided the foundation for the book French Management: Elitism in Action (with Peter Lawrence) and a Harvard Business Review article entitled The Making of French Managers.
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