Leading the digital transformation at Novartis: The role of the CDO (C) This final case in a three-part case series follows the progress, challenges and achievements of the CDO and his digital team at Novartis. Part 3
Case study ● Strategy - Digital By Professor Jennifer Jordan and Shih-Han Huang 11 pages Netflix: Hustling for more in India's crowded OTT space How to position Netflix in the Indian entertainment market?
Case study ● Strategy - Marketing By Professor Dominique Turpin , Shalini Joshi , Shamik Debnath , Siddhant Puri and Sandeep Puri 24 pages Roche Diagnostics Belgium (A): Changing a winning formula Case A - Changing a Winning Formula, gives an opportunity to review Anna’s first 100 days as General Manager from April 2017 to August 2017.
Case study ● Organizational Transformation - Leadership By Adjunct Professor Heather Cairns-Lee and Professor Tawfik Jelassi 8 pages Roche Diagnostics Belgium (B): Cultural and Digital transformation Case B provides the opportunity for participants to assess the introduction of transformation to an already successful business.
Case study ● Leadership - Organizational Transformation By Adjunct Professor Heather Cairns-Lee and Professor Tawfik Jelassi 6 pages Sam100: Will construction robotics disrupt the US bricklaying industry This case explores the marketing challenges that a robotics and automation technology start-up faces in the construction industry.
Case study ● Disruption - Marketing By Professor Dominique Turpin , Douglas Quackenbos and Martin Roth 10 pages Angaza: A Silicon Valley journey Angaza’s story is not a typical solar light story, but the story of a female social entrepreneur with a for-profit Silicon Valley mindset.
Case study ● Sustainability - Entrepreneurship By Professor Vanina Farber and Shih-Han Huang 25 pages Amazon in B2B – friend or foe? Rethinking Grundfos's European distribution channels The ”Amazon in B2B – Friend or Foe” case describes a possible entry of Amazon B2B to the European Heating Ventilation and Air Condition (HVAC) industry.
Case study ● Strategy By Professor Stefan Michel , Imane Karboussi , Bent Jensen , Morten Jørgensen , Kristian Hollund and Jesper Gedsø Smith 20 pages Is Intel’s business model fit for the future? This case looks into the history of Intel, which provide a starting framework to compare the business models of Intel and its competitor, ARM.
Case study ● Strategy By Professor Stefan Michel , Kirill Astapov , Tania Correia Baptista , Pavel Vagero and Takeshi Yamada 19 pages Roche Diagnostics: Accelerating innovation In 2018, Roche Diagnostics created an open innovation platform to access a screened portfolio of start-ups in the digital health care solution domain.
Case study ● Strategy By Professor Bettina Büchel 9 pages Adecco: Project management masterclass (A) Adecco’s IT project manager was tasked with migrating almost 500 applications to servers located in the datacenters managed by the new provider.
Case study ● Operations By Professor Carlos Cordon and Edwin Wellian 7 pages 