Sri Sri Tattva: Diversification and expansion spree In mid-2018 Sri Sri Tattva, an Indian fast-moving consumer goods company company was planning to launch 1,000 exclusive stores across the country
Case study ● Marketing By Professor Dominique Turpin , Anam Qamar , Babak Hayati and Sandeep Puri 16 pages J.M. Huber: A family of solutions (Abridged): In the midst of the leadership transition Leadership transition at J.M. Huber in the middle of the global recession
Case study ● Family Business - Strategy By Professor Denise H. Kenyon-Rouvinez , Professor Benoit F. Leleux and Marta Widz 16 pages Beekeeper from pivoting startup to disrupting scaleup So how could Beekeeper steer towards even more growth while staying agile and exciting?
Case study ● Strategy - Entrepreneurship - Disruption - Agility - Growth - Talent Management By Professor Benoit F. Leleux and Marc Chauvet 15 pages Award winner Resmed, Inc.: The shift to connected medical devices The case examines the ResMed’s transformation from a product-focused business into a “health informatics” company.
Case study ● Strategy - Transition By Professor Goutam Challagalla , Bernard J. Jaworski and David Gray 20 pages The Macallan's branding response to the single malt whisky shortage This case is about global marketing, brand equity, overall business strategy and supply management.
Case study ● Strategy - Marketing - Pricing By Professor Stefan Michel , Stefano Poli , Andrea Spaggiari and Anita Treiber 17 pages When digital meets lean: Digital transformation at PFA PFA, a leading Danish insurance and pension company, has over that past years started a huge digital transformation journey.
Case study ● Strategy - Organizational Transformation - Digital By Professor Carlos Cordon , Søren Lund Sørensen , Christian Skau and Sisse Alber 11 pages Aldo's global omnichannel imperative To successfully execute a compelling online and overseas strategy, there were a few things that ALDO needed to consider.
Case study ● Strategy - Global Business By Professor Omar Toulan and Shih-Han Huang 7 pages Digital marketing at Unilever International Managing FMCG sales in a digital world, organizing marketing in a VUCA world, maintaining agility in a large firm
Case study ● Strategy - Marketing - Operations - Digital - Organizational Transformation By Professor Benoit F. Leleux and Pallivathukkal Cherian Abraham 15 pages Airbnb's disrupting power: Is Hilton the next Kodak? The case analyzes in which segment (leisure or business) Airbnb and Hilton inc. are winning or losing
Case study ● Strategy - Disruption By Professor Stefan Michel , Elena Chabrier de Lassauniere , Maxim V. Lyadvinsky and Mario Mahmoud Majzoub 6 pages Spice World: Cultivating a unique culture This case closely follows the story of Zhu Quan and his path to build the Spice World empire in the highly competitive, low-barrier hot pot industry.
Case study ● China - Strategy - Marketing By Professor Winter Nie and Shih-Han Huang 15 pages 