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    AMAG: Creating its own future in a disrupted automotive industry

    What happens when Switzerland’s largest auto retailer faces a future that could erase its business model? Follow AMAG’s bold leap into electrification, digital disruption, and new services like MaaS and RaaS. Will reinvention be enough—or is exclusivity with VW at risk?

    Stefan Michel, Daniel Gerber, Vikas Munjal, David Rivière, Stephan Thalmann and Esther Lind
    June 2025
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    Bestselling authors
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    Ralf Seifert

    Professor of Operations Management

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    - IMD Business School
    Stefan Michel

    Professor of Strategy and Marketing

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    Niccolo Pisani - IMD Business School
    Niccolò Pisani

    Professor of Strategy and International Business

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    Benoit Leleux

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    Carlos Cordon

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    Stéphane JG Girod

    Professor of Strategy and Organizational Innovation

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    Vanina Farber

    elea Professor of Social Innovation and Dean of the IMD EMBA program

     

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    Case news
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    Two IMD cases recognized in the 2024 EFMD Case Writing Competition

    Cases written by IMD faculty have been celebrated at this year’s EFMD Case Writing Competition.

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    Four IMD cases recognized in The Case Centre Awards and Competitions 2025

    Cases written by IMD faculty have been celebrated at this year’s Case Centre Awards and Competitions.

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    IMD among the top 5 in The Case Centre Impact Index 2024

    For the second year in a row, IMD ranked fourth in The Case Centre Impact Index 2024

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