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Latest IMD case studies

Renowned for their international focus, IMD cases are used in business schools all over the world and have proved to be highly effective in developing the leadership capabilities of executives at every stage of their career.

Amazon in B2B – friend or foe? Rethinking Grundfo's European distribution channels

The ”Amazon in B2B – Friend or Foe” case describes a possible entry of Amazon B2B to the European Heating Ventilation and Air Condition (HVAC) industry.

Case study ● Strategy
By Professor Stefan Michel, Imane Karboussi, Bent Jensen, Morten Jørgensen, Kristian Hollund and Jesper Gedsø Smith
20 pages
Is Intel’s business model fit for the future?

This case looks into the history of Intel, which provide a starting framework to compare the business models of Intel and its competitor, ARM.

Case study ● Strategy
By Professor Stefan Michel, Kirill Astapov, Tania Correia Baptista, Pavel Vagero and Takeshi Yamada
19 pages
Roche Diagnostics: Accelerating innovation

In 2018, Roche Diagnostics created an open innovation platform to access a screened portfolio of start-ups in the digital health care solution domain.

Case study ● Strategy
By Professor Bettina Büchel
9 pages
Adecco: Project management masterclass (A)

Adecco’s IT project manager was tasked with migrating almost 500 applications to servers located in the datacenters managed by the new provider.

Case study ● Operations
By Professor Carlos Cordon and Edwin Wellian
7 pages
Adecco: Project management masterclass (B)

The B case starts in June 2019 – at the project deadline – and looks back at the challenges and actions taken during the previous 18 months.

Case study ● Operations
By Professor Carlos Cordon and Edwin Wellian
7 pages
LakeDiamond's ICO: A diamond in the rough

Framed from the perspective of a small investor in LakeDiamond’s ICO, the case is based on publicly released information by the company.

Case study ● Start-up
By Professor Benoit F. Leleux and Marc Chauvet
17 pages
Addressing the COVID-19 crisis: the CEO agenda

This mini case talks about why we should not have been surprised by the COVID pandemic as the likelihood was foreseen and awareness raised several times.

Case study ● Strategy
By Professor Knut Haanaes and Lisa Duke
3 pages
Climate change: How fast can change happen?

This case offers two opposite perspectives on climate change.

Case study ● Sustainability
By Professor Knut Haanaes and Lisa Duke
3 pages
Looking back on climate change from 2030: How did we get here?

This mini case is a fictional version of the future that looks back from 2030 to how the world has tackled climate change.

Case study ● Strategy
By Professor Knut Haanaes and Lisa Duke
3 pages
Distinguishing greening from greenwashing

This case explores the phenomenon of ‘greenwashing’

Case study ● Sustainability
By Professor Knut Haanaes and Lisa Duke
3 pages
Fink meets Friedman: Who is right about the future of capitalism?

This mini case sets up a debate about capitalism.

Case study ● Sustainability
By Professor Knut Haanaes and Lisa Duke
3 pages
From crisis to the new normal

This mini case illustrates different sustainability examples and the repercussions and consequences and how these have changed over the years.

Case study ● Sustainability
By Professor Knut Haanaes and Lisa Duke
3 pages
From the Model T to the Tesla Y to 'what' now?

This mini case compares the Ford T innovation with Tesla.

Case study ● Strategy
By Professor Knut Haanaes, Øystein D. Fjeldstad and Lisa Duke
4 pages
Connecting the world: From AT&T to Zoom

What should Zoom’s founder, Yuan do to avoid missing the boat like AT&T and being out competed by larger integrated platforms?

Case study ● Strategy
By Professor Knut Haanaes, Lisa Duke and Øystein D. Fjeldstad
4 pages
Platforms everywhere: GE vs Haier

This case contrasts GE with Haier.

Case study ● Strategy
By Professor Knut Haanaes, Lisa Duke and Øystein D. Fjeldstad
4 pages
Wachtell vs Watson: The future of professional services

The case looks at Wachtell, Lipton, Rosen & Katz, a law firm that changed the business model of corporate law firms with a very specific offering.

Case study ● Strategy
By Professor Knut Haanaes, Lisa Duke and Øystein D. Fjeldstad
4 pages
BUBEN & ZORWEG: Strategizing time

In January 2019, Florian vom Bruch was brought in as the first external CEO to lead the privately-held luxury watch winder and safe company, BUBEN&ZORWEG.

Case study ●
By Professor Omar Toulan and Shih-Han Huang
10 pages
Turning around Avon: The rebirth of an iconic global brand (A)

The (A) case describes the operation of this parcels express transport company, with 13 depots covering Great Britain.

Case study ● Marketing
By Professor Dominique Turpin and Lisa Duke
17 pages
Turning around Avon: The rebirth of an iconic global brand (B)

The (B) case describes the decisions taken by the new CEO as well as the impressive results achieved in less than 2 years

Case study ● Marketing
By Professor Dominique Turpin and Lisa Duke
20 pages
Driving a digital ecosystem at bank of New Zealand (BNZ)

The Bank of New Zealand (BNZ)’s market share among Small and Medium Enterprises is declining.

Case study ● Marketing
By Professor Goutam Challagalla and Professor Dominique Turpin
5 pages
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