6 new roles for marketing managers utilizing AI  

1. Insight curator

AI offers nuanced insights tailored to your unique challenges and opportunities, so your role shifts from information gatherer to insight curator. Focus on contextualizing the AI’s findings within the broader strategic vision of the company. (For instance, when the AI flags a sudden surge in eco-friendly product searches, your task is to determine whether this represents a fleeting trend or a fundamental shift in consumer values that should reshape your long-term branding strategy.)

2. Omnichannel orchestrator

AI can quickly generate numerous campaign ideas, each customized for different audiences and platforms, combining text, images, videos, and even interactive AR experiences. Your task is to orchestrate these diverse elements into cohesive, immersive brand narratives. You become the arbiter of brand authenticity, ensuring that the AI’s output maintains the human touch that resonates with consumers.

3. Digital architect

As marketing technology evolves into a complex ecosystem of AI-powered tools, you will become a digital architect, designing and managing this ecosystem, and ensuring that data and insights flow seamlessly between systems to create a unified marketing strategy. You set the strategic direction for this ecosystem and continuously refine its parameters to align with business objectives so that it can respond to real-time trends and events.

4. Emotional interpreter

With AI increasingly used to analyze and predict consumer sentiment and behavior, the human touch becomes crucial in interpreting emotional nuances and cultural context. Your role here is that of emotional interpreter, bridging the gap between data-driven insights and human empathy. 

5. Decision-making guide

As AI systems take on more complex decision-making tasks, your focus shifts towards setting high-level goals and ethical guidelines, steering AI systems toward optimal outcomes while maintaining brand integrity and customer trust. 

6. Relationship builder

With AI executing more creative tasks, you need to focus on the aspects of marketing that remain uniquely human: building relationships, navigating ethical dilemmas, and infusing campaigns with human creativity and emotion.