
Good gut: Why intuition is still essential in a world of AI
Being able to use your gut instinct remains vital for effective decision-making in a data-driven world. Here’s how to use and develop your “sixth sense”....

by Öykü Işık Published November 28, 2024 in Brain Circuits • 3 min read
Organizations are finding it hard to use AI to achieve scale. Reasons include:
Another recurrent problem is a lack of education and communication. Everyone in the organization needs to understand what AI is and what it means for them:
Having predictability in the supply-chain process is extremely valuable and a potential source of competitive advantage. You need to:
The way to use AI successfully is to place it at the core of operations (or at the core of products and services). You need to think end-to-end:
Always retain a product mindset when you’re deploying AI – you’re building products that you’re selling either to your employees or to the outside world. Keep the following issues front of mind:

Professor of Digital Strategy and Cybersecurity at IMD
Öykü Işık is Professor of Digital Strategy and Cybersecurity at IMD, where she leads the Cybersecurity Risk and Strategy program and co-directs the Generative AI for Business Sprint. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle cybersecurity, data privacy, and digital ethics challenges, and enables CEOs and other executives to understand these issues.

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