
How to be remembered for the right reasons #5: Create shared connection
Earn the right to be heard by blending credibility with relatability, meeting audiences where they are, and building rapport through shared stories....
by Jennifer Jordan Published October 9, 2024 in Brain Circuits • 4 min read
When you have not educated yourself about the potential range of realistic possibilities, it likely pays to hear what the other side wants first. Besides, your first offer could be grossly inappropriate.
This is where it gets complicated. When the issue is a zero-sum game, meaning your gain is their loss, you should make the first offer. But when a compatible issue (i.e. a win-win scenario for both sides) is also in play, you should not reveal your preferences first. This is because the other side can disguise the preferences that are compatible with yours to seem incompatible, using this issue to get more of what they want on the zero-sum issue.
If your counterpart has selfish competitive motives, they may try to take advantage of knowing your compatible preferences to ensure they benefit. In this scenario, let them show their hand first.
Social psychologist and Professor of Leadership and Organizational Behaviour at IMD
Jennifer Jordan is a social psychologist and Professor of Leadership and Organizational Behavior at IMD. Jennifer’s teaching, research, and consulting focus on the areas of digital leadership, ethics, influence, and power. She has received specialized training and certifications in lie and truthfulness detection, as well as in conflict resolution within organizations. She is Program Director of the Women on Boards and the Leadership Essentials program, and co-Director of the Leading Digital Execution program.
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Social psychologist and Professor of Leadership and Organizational Behaviour at IMD
Jennifer Jordan is a social psychologist and Professor of Leadership and Organizational Behavior at IMD. Jennifer’s teaching, research, and consulting focus on the areas of digital leadership, ethics, influence, and power. She has received specialized training and certifications in lie and truthfulness detection, as well as in conflict resolution within organizations. She is Program Director of the Women on Boards and the Leadership Essentials program, and co-Director of the Leading Digital Execution program.
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