
How to maximize your social media impact
Are you investing heavily in a strong leadership presence on social media but have no idea if itâs paying off? If so, use the proof, people, and placeâŻtrifecta to deliver breakout results....

by Peter J. Meyers Published November 13, 2025 in Brain Circuits ⢠3 min read
Unfortunately, the language of violence pervades management communications: âdestroy the competition,â âbring out the big guns,â âeat what you kill,â etc.
Reading expands your vocabulary.âŻWhen you read something aloud, you engage more fully with the language. Pick an author whose work you love and walk around your office, reading their work out loud as if it were your own thoughts. After half an hour or so, try writing something. It doesnât have to be anything specific: automatic writing is ideal. Then review your writing and see if new words and syntactical structures are available to you.
If you use âIâ excessively, your interlocutor is likely to switch off and disengage cognitively, emotionally, and psychologically. Switch the âIâ and âyouâ ratio round, and lead with âyouâ: âHereâs what you need, what you expect and want, and what your challenges look like.â Make the exchange about the other person.âŻUsing âyouâ shows them that you care about their concerns and needs.
Warm up before communicating with others and find ways to access a state of mind where you feel resourceful and primed to choose words, open doors, and express emotions that encourage, empower, and inspire (think about actors, musicians, athletes, or dancers and the warm-up exercises they do that decide how they perform). Prepare in advance so, instead of frustration, boredom, anger, or fear, you show up with a sense of purpose and intellectual generosity; a gift you have prepared that you want to share with others.
Unfortunately, the language of violence pervades management communications: âdestroy the competition,â âbring out the big guns,â âeat what you kill,â etc. These micro-aggressions subtly condition the way we connect.âŻAvoid them by being deliberately conscious of the words you choose and use language that encourages thinking, creativity, problem-solving, and innovation.

âIn a world where purpose and meaning are missing, engagement is plummeting, and employees are switching off, leaders need to dig deeper to find the words to connect.â
Communication is a core leadership skill. In a world where purpose and meaning are missing, engagement is plummeting, and employees are switching off, leaders need to dig deeper to find the words to connect, motivate, and inspire.
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CEO of Stand & Deliver
Peter J. Meyers founded the consultancy and training firm Stand & Deliver in 2000. He developed the companyâs âhigh-performance leadership communicationâ methodology by building upon experiences and insights from art and sports psychology. His book As We Speak: How to Make Your Point and Have It Stick, co-written with Shann Nix, is published by Simon & Schuster.

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