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Brain Circuits

Are you sick as a parrot? 4 ways to sharpen your language skills and become a more effective leader

Published November 13, 2025 in Brain Circuits • 3 min read

The soulless language of management speak leads to uninspired and disengaged teams. Peter J. Meyers explains how to connect with people so they stay engaged, focused, and motivated.

Questions to ask yourself

 
  • As a leader, do you use “I” excessively?
  • Do you frequently use hackneyed management phrases, such as “out-of-the-box thinking,” “low-hanging fruit,” and “pushing the envelope”?
  • Do you think about the signals you send through your behavior (i.e., how you come across to others) and whether they match your intentions?
  • Do you regularly explain to people what they’re doing well (or poorly) and what it means to the work, their career progression, the organization, and the impact you seek through the work?
Unfortunately, the language of violence pervades management communications: “destroy the competition,” “bring out the big guns,” “eat what you kill,” etc.

4 ways to sharpen your language skills

 
  1. Read more and read aloud

    Reading expands your vocabulary. When you read something aloud, you engage more fully with the language. Pick an author whose work you love and walk around your office, reading their work out loud as if it were your own thoughts. After half an hour or so, try writing something. It doesn’t have to be anything specific: automatic writing is ideal. Then review your writing and see if new words and syntactical structures are available to you.

  2. Switch the ‘I’ versus ‘you’ ratio

    If you use “I” excessively, your interlocutor is likely to switch off and disengage cognitively, emotionally, and psychologically. Switch the “I” and “you” ratio round, and lead with “you”: “Here’s what you need, what you expect and want, and what your challenges look like.” Make the exchange about the other person. Using “you” shows them that you care about their concerns and needs.

  3. Be prepared

    Warm up before communicating with others and find ways to access a state of mind where you feel resourceful and primed to choose words, open doors, and express emotions that encourage, empower, and inspire (think about actors, musicians, athletes, or dancers and the warm-up exercises they do that decide how they perform). Prepare in advance so, instead of frustration, boredom, anger, or fear, you show up with a sense of purpose and intellectual generosity; a gift you have prepared that you want to share with others.

  4. Reach for a better language

    Unfortunately, the language of violence pervades management communications: “destroy the competition,” “bring out the big guns,” “eat what you kill,” etc. These micro-aggressions subtly condition the way we connect. Avoid them by being deliberately conscious of the words you choose and use language that encourages thinking, creativity, problem-solving, and innovation.

“In a world where purpose and meaning are missing, engagement is plummeting, and employees are switching off, leaders need to dig deeper to find the words to connect.”

Key takeaway

Communication is a core leadership skill. In a world where purpose and meaning are missing, engagement is plummeting, and employees are switching off, leaders need to dig deeper to find the words to connect, motivate, and inspire.

Further reading

Communication: let’s be clear, we should cut out the clichés

How to re-engage your audience when things go wrong: the Diamond of Dissent

How to be remembered for the right reasons #5: Create shared connection

How Great Leaders Communicate

Authors

Peter Meyers

Peter J. Meyers

CEO of Stand & Deliver

Peter J. Meyers founded the consultancy and training firm Stand & Deliver in 2000. He developed the company’s “high-performance leadership communication” methodology by building upon experiences and insights from art and sports psychology.  His book As We Speak: How to Make Your Point and Have It Stick, co-written with Shann Nix, is published by Simon & Schuster.

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